Franchise Marketing Manager (Games) - Permanent / Yoh / Seattle, WA

Yoh/Seattle, WA

Yoh has a direct hire opportunity for a Franchise Marketing Manager (Games) to join our client in Seattle, WA.
Company Overview:
Our client creates timeless entertainment enjoyed by everyone, everywhere. Our franchise brands are beloved around the world. Their irresistible quirkiness engenders love and adoration from consumers and critical acclaim from the media. Our measurement of success is to dazzle our customers with the highest quality fun in the games industry bar none: The Franchise Marketing Manager must understand, embrace and execute on that vision with every decision.
Job Overview:
This person will report to the Director of Franchise Marketing and be a key member of an every-evolving, highly creative, and dynamic marketing team. The ideal candidate will wear many hats-often in the same day-moving seamlessly from strategic brainstorm to pure execution.
Job Responsibilities:

- Contribute to the creative development and approval of all marketing consumables including; product messaging packaging, videos, advertising, presentations, and research.
- Understands the customer life cycle and manage the dialog with our customers through all channels including; retail stores, online stores, and partner sites.
- Provide product launch leadership to sustain product, for new adaptations within existing franchises and brand new games.
- Be a bridge across the organization to nurture collaborative, productive relationships with the game studio, product management and sales teams worldwide.
- Developing franchise marketing strategies
- Ownership for home page and presentation for our franchises within company
- Take responsibility for how company games are represented throughout our sales and distribution ecosystem
- Directing franchise marketing tactics and product launches
- Defining and realizing customer communications strategy

Job Qualifications:

- BA in Business or equivalent; MBA a plus.
- 6 years+ of previous product marketing experience in a marketing role that included exposure to games marketing
- Proven success in shipping and successfully launching games
- Superb written and oral communications skills
- Strong prioritization skills
- Solid understanding of the entertainment sector and a strong natural affinity with the video games sector as a whole
- Proven ability to collaboratively work cross-functionally to accomplish objectives by inspiring and leading multidiscipline teams
- Ability to present business, marketing and product strategies internally and externally
- Passion for analyzing products, customers and market dynamics
- Skilled at competitive analyses and market segmentation
- Ability to prioritize and set consistent strategic direction and strategies for customer acquisition and retention
- Strong aptitude for determining the optimal way to position company franchises and individual products in the market
- Self-motivated, revenue driven and passionate about making company the leader in casual video games
- Experience developing and implementing marketing programs, positioning & messaging, naming, and collateral for new and existing products
- Deep games experience and specifically casual games experience
- Ability to manage staff - indirectly and directly

Discover all that's possible with Yoh.  Apply now.
Visit our company website to learn more about Yoh. 
Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer, M/F/D/V.
 

J2WBRSEA

Ref: 956476

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Source: http://jobs.searchenginejournal.com/job/franchise-marketing-manager-games-permanent-seattle-wa-yoh-89f333c541/?d=1&source=rss_page

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