PRIMARY PURPOSE: To deliver clear customer centric communications to the IT Professional audience through a variety of engaging marketing campaigns and programs.
PRIMARY SUCCESS CRITERIA: Audience marketing managers achieve success through growth in three key measures centered around reaching new audiences, driving positive satisfaction through the IT Professional Tracker Survey and adoption through trial and IT Professional readiness.
PRIMARY CAPABILITIES: Campaign management, stakeholder management, digital marketing, social media, community and event marketing skills
To drive reach through a seamless blend of online and offline communication leveraging the latest digital marketing techniques
To help individual IT Professionals evaluate the broadest spectrum of the Microsoft IT Professional platform, desktop, server through to the latest cloud computing infrastructure.
To monitor and create action plans to constantly improve customer satisfaction for the IT Professional audience
To be the voice of the customer inside Microsoft UK helping to elevate the awareness and impact of helping our customers be successful in their roles
To curate the various IT Professional messages, communications and programs to provide a cohesive and engaging set of messages that are relevant for the IT Professional audience
Measure the impact of audience marketing on the audience and how it aligns to the subsidiary priorities each fiscal year
Understand key digital marketing trends and be the trend setters in �??new' marketing across the subsidiary
Team/Department Mission
To scale technical marketing through audience engagement to all 1.5M UK technical professionals so that they love Microsoft, use Microsoft and talk with Microsoft
Key Accountabilities
Winning IT Professionals over to the Microsoft platform in the cloud, platform, server and desktop through compelling, game changing marketing campaigns and programs
Engaging in authentic dialogue that creates buzz in the market around the possibilities on the Microsoft platform.
Manage key external and internal relationships to drive significant adoption with the 970,000 professional IT Professionals and non-professional IT Professionals in the UK
Push Microsoft to deliver innovative marketing that engages audiences based on their needs, wants and desires
Provide analytical insights into the behaviors of technical audiences and promote positive change to drive deeper and more positive engagement
Lead and/or support delivery of key Microsoft, community and industry events
Create audience-centric messaging that is clear and cuts through marketing/Microsoft jargon
Strong ability to demonstrate self-management and prioritise key workloads (due to part time nature)
Evidence of managing corp. stakeholders and focusing on balancing corp. and local market needs
Clearly demonstrate passion for audience / consumer based marketing both online and off
Willingness and strength to continually change and try new approaches
Optimization of budget spend, and ROI analysis
Key Success Criteria
Delivery of digital marketing and driving marketing excellence that changes the game for brands, products and services that are most relevant to the IT Professional community
Produce Marketing Events that connect like-minded individuals with thought leaders to generate buzz across the whole of the UK technical community
Direct experience of working with technical audiences, especially IT Professionals, and communicate
Knowledge, Skills and Experience
1) Essential Experience
Demonstrable experience in delivering UK or worldwide digital marketing campaigns
Understanding of the UK IT Professional marketplace including business challenges and competition
Strong project management skills and ability to coordinate activity across multiple teams
Great cross group collaboration, impact and influence and negotiation skills - outside of line management.
Event management experience in producing or managing events
Excellent interpersonal and communication skills
Experience of working in a large or complex matrix organisation preferred (not essential)
2) Functional Skills
Marketing
Broad knowledge & experience of marketing communications strategy development and application of the marketing mix.
The candidate must be able to demonstrate the ability to manage multiple projects and be able to prioritise workload
Marketing Communications
The candidate must have knowledge of marketing communications techniques and processes with a focus on digital marketing
Experience of working with social media and engaging with bloggers and influencers preferred
The candidate should have a passion for learning through execution the latest marketing trends and how they can be appropriately applied in a marketing campaign or program.
Audience Marketing Understanding
The candidate must have an understanding of how to market to IT Professionals through direct knowledge of the target audience and/or more generally, how to market to end users (�??consumers�?) rather than traditional B2B marketing
3) Personal Attributes / Interpersonal Skills
Team Player
Confident
Action Orientated
Likes to drive / effect change
Drive for results
4) Qualifications
Essential - Degree level or equivalent
Desirable - Professional Marketing (e.g. Chartered Institute of Marketing) or MBA qualification
Special Requirements/Additional Information e.g. Language skills
None
Microsoft is an equal opportunity employer and supports workforce diversity
Microsoft's privacy statement can be viewed on the following web page: http://privacy.microsoft.com/...b/default.mspx>
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