The Director, Social Media must be an entrepreneurial-minded social media expert (part strategist, part creative, and part technologist) and have extensive experience working in an agency environment. The candidate will support the Group Director, Social Media in growing and developing the practice of social media at R/GA. In his/her day-to-day responsibilities, the candidate will strategically direct and support teams that are responsible for developing and activating social media communication programs for R/GA's clients.
The Director, Social Media will support the Group Director, Social Media to constantly establish an agency POV, agency processes and agency best practices for social media work. He/she will also work closely with external senior level marketing executives so he/she must possess strong client facing skills. The candidate must also seek to establish partnerships with key social media partners like Facebook, YouTube, Twiiter, Foursquare, and other relevant companies in social media to provide thought leadership across the agency and the industry.
The candidate must continuously strive to make R/GA the leader in the Social Media space and have an unwavering desire to drive innovation at R/GA.
Key Responsibilities:
Cross Agency Support 20%
The ideal candidate will spend 20% of his/her time supporting the Group Director, Social Media to establish the agency POV, processes and best practices with regards to Social Media. He/she will work to develop and build Social Media teams on various accounts, and work closely with those teams to grow Social Media business.
Multi-Account (1-2) Support 75%
Another 75% of the candidate's time will be spent focused on 1-2 major accounts and directing the Social Media teams on those accounts.
In this role, the Director, Social Media will direct the creation, conception, and presentation of Social Media strategy for community management, social platform creation, and integrated marketing campaigns. He/she wil work to communicate and coordinate client service, production, strategy/planning, and creative teams to ensure that the account's Social Media strategy supports the clients' overall brand goals and objectives.
Mentorship / Team Management 5%
The ideal candidate will make himself available to mentor junior-level Social Media staff members.
Pre-Requisites:
* Candidates must have successfully launched a community management / influencer program into the marketplace. He/she should have experience with free or paid Listening & Reporting tools like Radian6 and Buzzlogic to generate insights, summarize insights and conversations to create actionable, client-facing reports and strategies. Must have some experience working with teams to create and maintain content calendars as well as community management guidelines.
* Candidates must have successfully launched multiple social media platforms / campaigns into the marketplace.
* Must have deep knowledge of social media strategies, technologies, platforms, services, and measurement techniques. Experience in platforms such as Facebook, Facebook Open Graph, Twitter, YouTube, Quora, and Foursquare is a must.
* Must have team management experience.
* Must be able to work in a fast-paced, multi-discipline collaborative creative environment.
* Proven leadership abilities to manage multiple initiatives across multiple accounts
* Excellent verbal, written, and presentation skills.
Qualifications:
* Qualified candidates will bring at least 6-8 years experience within an agency setting (3-5 years immersed in social/digital).
* Undergraduate or postgraduate degree (preferred) in communications, marketing, advertising, public relations, media studies, business and/or related fields.
Apply To Job
affiliate marketing clickbank experts copywriting experts internet business link popularity
No comments:
Post a Comment