Social Media Manager / Radware / Mahwah, NJ

Radware/Mahwah, NJ

Company Overview:

Radware (NASDAQ:RDWR), a global leader in integrated application networking solutions, is one of the top growing companies in the communications equipment industry. Radware's technology innovation �?? demonstrated by its award-winning suite of application delivery and network security products �?? in combination with its commitment to going the extra mile for its customers has led the company to year-over-year double-digit revenue growth. Every day, 10,000 companies worldwide rely on Radware's solutions to drive business productivity, improve profitability, and reduce IT operating and infrastructure costs by making their networks "business smart". Join the journey on: Twitter, LinkedIn, and YouTube.

Position Summary:
The Social Media Manager leads and executes the company's day-to-day immersion in the social networking realm. This is a centralized role reporting into the overall, corporate marketing organization with direct ties to all levels of the company. In this capacity, he/she has hands-on responsibility for successfully increasing the company's visibility, influence, and interaction with its target market through diverse, social media outlets. The right individual should have a personal passion for the medium and eagerness to bring new ideas/tactics designed to take the program to the next level.

Primary Responsibilities:

�?? Develop a cohesive, social media program designed to stimulate traffic, generate buzz, increase brand awareness, and help grow organic search rankings.
�?? Create compelling content and cultivate conversations that resonate with tiered audiences to: deepen presence and engagement; promote company spokespeople as �??go-to�? commentators with media & bloggers; and enhance product/service preference vis-à-vis competitors.
�?? Solicit, mentor and manage individual contributor participation across various channels.
�?? Coordinate program execution with other disciplines including SEM/SEO/traditional advertising/PR/specific campaigns/etc. as required.
�?? Propose additional strategies and outlets to continuously evolve the program and keep it fresh; bring them to fruition upon acceptance.
�?? Assess the effectiveness of all social media efforts via tracking, analyzing and presenting meaningful measurements for both marketing and non-marketing audiences.

Minimum Qualifications:

�?? 3-5years of professional social media experience internal to a mid- to large-size company in the business-to-business (B2B segment preferably in the high-tech or telecom industries.
�?? BA/BS in Marketing, Digital Marketing, Communications or related field of study.
�?? Proven experience in conceiving and implementing social media programs including: Twitter, LinkedIn, YouTube, corporate blogs, and other online communities.
�?? Excellent written and digital communications skills; adept at audience engagement and tone setting.
�?? Proficient with social media publishing platforms, monitoring & aggregation techniques, SEO linking, and analytics.
�?? Be able to interact successfully at all levels of the company, serve as an internal social media champion, and thrive under deadline-driven challenges.
�?? Particular preference may be given to candidates with high-tech journalism/PR and social media backgrounds.
�?? International experience, working with or within other nationalities/countries a plus.



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Source: http://jobs.searchenginejournal.com/job/social-media-manager-mahwah-nj-radware-ba1ca70581/?d=1&source=rss_page

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