Sr. Email Marketing Manager / Acquinity Interactive / Deerfield Beach, FL

Acquinity Interactive/Deerfield Beach, FL

Description:
The Senior Email Marketing Manager will help manage email marketing programs that drive engagement and generate revenue across numerous Acquinity Interactive online brands including Sweepstakes.com, Political.com, HealthProfessor.com and AmericanCreditReport.com. This person will be a talented professional who combines strategic vision with demonstrated email marketing experience. This position requires a seasoned professional who can translate business objectives into strategies and project plans for high-volume email marketing programs. This position requires expert knowledge of email development best practices for optimal delivery and performance across all major email clients, devices, and domains. Metrics driven, this position requires an experienced eye towards ROI targets and is someone that can analyze large volumes of data and can make key business decisions in a fast-paced environment.


Responsibilities:

�?�Help drive the Acquinity customer retention strategy by developing a comprehensive email program for multiple brands

�?�Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, win-back, cross-sell and up-sell programs

�?�Manage creation and execution of email marketing campaigns that deliver against business goals

�?�Manage dynamic email templates using HTML, Java Script and CSS

�?�Oversee QA and end to end testing for email templates

�?�Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base

�?�Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement, and retention

�?�Contribute to comprehensive testing & reporting matrix that accurately assesses delivery, profitability and performance of each email campaign on a daily, weekly and monthly basis

�?�Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists

�?�Develop strong relationships with brands to continually test and optimize programs

�?�Work with cross functional team to develop and advance email tools


Required Experience:
�?�Bachelor's Degree Preferred
�?�5 �?? 7 years online marketing-specific experience with a minimum 3 years demonstrated success in email marketing from concept to completion

�?�Demonstrated success in managing high volume integrated email marketing programs for consumer audiences

�?�Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis

�?�Expert knowledge of Top Email Service Providers, custom email delivery systems, or other top tier email marketing/CRM

�?�Strategic CRM focus and can suggest creative solutions in-line with business objectives

�?�Self-starter with ability to thrive under pressure in a fast paced, changing environment

�?�Understanding of HTML, basic image editing functions with an eye towards award-winning email designs

�?�Expert copy writing and marketing skills to drive desired consumer response

�?�Passion for retention and email marketing, as well as personal achievement of goals with a drive to succeed

�?�Experience with social media and/or strong interest in the direct to consumer marketing industry

�?�Exceptional communication skills and with a team-first attitude


Required Education:
Bachelor's Degree Preferred


Compensation:
Salary Commensurate With Experience


Additional Comments:
Health Insurance available including medical, dental and vision insurance options










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Source: http://jobs.searchenginejournal.com/job/sr-email-marketing-manager-deerfield-beach-fl-acquinity-interactive-83b72d69bf/?d=1&source=rss_page

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