Sr. Marketing Manager Whitening:006214
Description
Reports to the Director of Marketing Oral Health Care. Responsible for achieving Dental Professional sales, profit, and patient recommendation objectives for U.S. and Canada in the area of professional Whitening. Develop and execute Dental Professional marketing strategy encompassing marketing to dental professionals and their patients via advertising, promotions, trade shows, materials for the Dental Professional sales force, and professional education/relations team. Act as professional marketing liaison with Sales and with the Global Business Unit. Work with external agencies to develop marketing programs, identify, assess the need for collateral and sales materials, produce project briefs, facilitate development and internal approvals, updates and revisions. Responsible for all stages of execution. Lead multi:functional teams and agencies to deliver results on assigned high priority projects. Measure results, follow up on initial product implementation, gain feedback and make modifications according to need. Attend focus groups in order to gain insight into dental professionals and the state of the business. Work with Marketing Research to provide strategic direction and market research objectives to guide market research initiatives. Initiate and coordinate targeted and strategic direct mail to professionals on behalf of professional marketing. Responsible for providing direction and content for Professional portion of website, and program/promotion updates to keep site current and encourage purchase and repeat contact.
1. Development and execution of Dental Professional marketing strategy
2. Develop media plans and promotional programs
3. Manage marketing programs in print, direct mail, online, dental office materials
4.Interface with marketing agencies
5.Interface with dental partners
6.Collaborate with individuals across matrix'd organization
7.Support sales force collateral needs
8. Manage trade show marketing strategy and objectives
9. Guide and support Professional Educators and Professional Relations teams
10.Program results analysis
11.Occasional travel to dental conventions and Seattle office
Manage marketing programs from creation to execution
Gather and report program results
Manage needs of Sales Force and Professional Educators
The ideal candidate will possess an MBA degree; have a minimum 5 years of relevant business experience. Excellent verbal and written communication skills, strong strategic competency, able to lead multifunctional teams and strong relationship skills with an ability to manage multiple stakeholders. Able to conduct effective business meetings. Strong presentation skills. Track record of success in fast:paced, high:growth, independent environment. Strong analytical, problem:solving and creative thinking skills. Health/Dental industry and professional experienc
Employment Type: Permanent
Other Pay Info: Competitive
Note: Applicants must be eligible to work in the specified location. No sponsorship is available unless noted in the description above.
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