Automatic Data Processing, Inc. (Nasdaq: ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, heavy manufacturing, and agricultural vehicle dealers throughout the world.
The Social Media Director is responsible for developing, building, and implementing a comprehensive social media strategy for ADP employer services. You will monitor, analyze and regularly engage in social media with respect to corporate issues and initiatives. This role coordinates with the internal PR, Editorial, Marketing, Legal and Product Management team to support the Company's business objectives. The position involves ensuring our social broadcasting is fully integrated with all other efforts across the Company's portfolio, as well as ensuring consistency in voice and cultivating a social media referral network.
RESPONSIBILITIES
:
- Create and implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture and into all of the company's products and services .
- Own the roadmap for the social media tools in use on the Company's site, directing social media tool integration
- Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting monetization across the company's portfolio
- Source and manage relationships with social monitoring and platform partners to support and develop commercial opportunities
- Act as the advocate of social media integration within the Company, influencing overall site and business strategies
- Provide benchmarks and analyze data provided by the Social Media Team, to inform company-wide decision-making and commercial campaign targets are met
- Monitor and comment on trends in social media trends and application, acting as company spokesperson within the Social Media industry.
- Monitor the competition and be aware of market changes and developments
- Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
- Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
- Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
Qualifications Required
(Experience, Skills, Academic):
- 5-7+ years of digital marketing experience; at least 2 years in social media
- Creative, diplomatic, cool under pressure and exceptional interpersonal and presenting skills
- Strong project management and organizational skills
- Advanced knowledge and understanding of social media and networking platforms and monitoring suite suppliers
- Knowledge of blogging ecosystem relevant to the Company's industry
- Team player, with the confidence to take the lead and guide other departments when necessary
- Experience with business and strategy development
- Ability to build and leverage a strong network of peers and partners
- Strong working knowledge of principles of SEO
ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.
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