Wednesday, November 30, 2011

Search Engine Optimization Manager / Experian Consumer Direct / Irvine, CA

Experian Consumer Direct/Irvine, CA

Experian Consumer Direct, part of Experian Group Limited, delivers online credit reports, credit scores and credit monitoring products to consumers all across the United States. Our products promote greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information.

We focus on people - our employees, partners and customers. Strong relationships are an essential component of our business. We are committed to excellence, and each employee plays a key role in the success of the business. We value our partners and customers and continuously provide innovative, powerful and beneficial products to help support their success.

Our environment is dynamic, fast-paced, challenging and rewarding. As a leading source for consumer credit products, we are committed to meeting the high expectations we set for ourselves. It is our policy to ensure equal employment opportunities to all persons.

Experian Consumer Direct is a rapidly growing online financial services and consumer credit report reselling company located in Irvine, California. Our web properties include FreeCreditScore.com, FreeCreditReport.com and ProtectMyID.com. We power consumer credit related content in major search engines such as Google, Yahoo, MSN, and AOL. We are seeking a SEO Manager for our Irvine, CA location.

This role will be responsible for managing Organic Search initiatives on-site and off-site, plus reporting data our Search marketing team. Responsible for monitoring overall search engine performance for SEO campaigns.

The successful candidate will have strong technical skills, analytic capabilities, with specific knowledge of websites. We're interested in having this person improve our ranking on various search engines as well as optimize website with SEO rich content.


Responsibilities:

* Work with Online Marketing Team, SEO consultants & writers, and other departments within organization to test, plan, and successfully execute SEO initiatives across several properties
* Regularly review and update site content, such as meta data, page content, articles, and blogs to ensure maximum rankings for targeted keywords
* Communicate & educate SEO strategy and project plan across several departments
* Evangelize SEO throughout the organization
* Stay up to date and educate organization on latest SEO tactics and techniques
* Optimize site architecture
* Work with external consultants and in-house teams to build quality external links
* Manage reporting and communication of metrics within organization �?? using Site Catalyst and rankings tools.
* Optimize links and landing pages for conversion from search engines
* Define, schedule, and support projects related to keyword opportunities
* Prioritize and manage internal tickets with Technology
* Analyze search industry data and perform competitive analysis in Organic search space
* Write, edit and schedule site content, meta data, and related tags

Requirements:

* Bachelor's degree
* 2+ years SEO experience, Ad agency or online direct marketing background a plus
* Solid knowledge of online direct response marketing and metrics, familiarity with Omniture a plus
* Able to analyze metric data and convey recommendations appropriately to supervisors
* Familiarity with social networking sites
* Strong technical experience as it relates to SEO �?? web development skills and web platform experience (CMS)
* Strong project management and inter-departmental coordination skills.
* Persuasive & enthusiastic personality
* Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment






Apply To Job

Source: http://jobs.searchenginejournal.com/job/search-engine-optimization-manager-irvine-ca-experian-consumer-direct-3710ea4c06/?d=1&source=rss_page

link exchange pay per click ppc experts social media social networking

How To Plan Outdoor Holiday Decorating For Your Home And Stay Within Your Budget

Internet Marketing Articles Sponsored by Moe Tamani, the SEO Consultant


When I was a little girl, I remember my dad taking us for drives at night throughout our neighborhood to see the houses decorated for Christmas There were some that had a simple wreath on the front door and some that looked like Santa's Workshop on the front lawn


I was always amazed at the beautiful lights, glistening snow, and holiday music It wasn't until I was an adult that I realized those beautiful displays took a lot more organizing, planning and money than I thought

Whether you live in a cold or warm climate, you don't have to break the bank in order to create a cozy and beautiful outdoor holiday display for your home

Here's how

Create a plan You need to decide how much money you can comfortably spend Many people wind up over-spending during the holidays, use credit cards and find they take on more debt than they should August or September is a good time to start planning and it won't take long Many retail stores are beginning to announce pre-Christmas sales and this is the time to find bargains

If you live in a closed community, check for rules and restrictions This will save you any headaches later on if there are certain things not permitted

Here are some things to think about when creating your plan

To Theme or Not to Theme: Once you have determined your spending limit, next is to decide how creative to get Do you want to create a theme on your front lawn such as Disney or Santa's workshop or would you rather stay traditional with just some lights and perhaps just a reindeer

Lights - How many front windows do you have and do you want lights on all of them? If you live in a 2-story house, don't forget the second floor Measure your windows, so you know how many strings or yardage of lights you will need Equally important is to check for an outside electrical receptacle where you will be plugging them in

Window candles - These are the electric or battery-operated lights that look like a glowing stick candle on a window sill and create a nice, cozy effect If you choose electric, make sure you have enough receptacles by each window to plug them in If you choose battery-operated, you will need to have extra batteries on hand

Front Door - Decorating your front door can be as elaborate as a gift box or as simple as hanging either a real or artificial wreath

Lawn Ornaments - These can be anything from simple signs that say, "Santa, Stop Here" or "North Pole" to an entire village of animated characters re-creating Santa's Workshop

Roof - I am reminded of an episode from the TV show "Home Improvement", where Tim literally fell through his roof when trying to re-create Santa's sleigh and reindeer on his roof Safety is always the first consideration If you want to put holiday displays on your roof, you may be better off hiring a professional

Once you have gone through this list and created your plan, start scouting the newspapers for sales at retail stores Home improvement stores or discount stores will usually have an entire department established just for outdoor holiday decorations

If you live in a cold-weather climate, putting up the lights and roof ornaments is best done before the snow and chilling temperatures arrive

Plan early to stay within budget and you will have a great time decorating the outside of your home for the holidays

Source:
How To Plan Outdoor Holiday Decorating For Your Home And Stay Within Your Budget

Article By:
Iriarte Leiser

Source: http://www.internet-marketing-cafe.com/Art/267755/52/How-To-Plan-Outdoor-Holiday-Decorating-For-Your-Home-And-Stay-Within-Your-Budget.html

list building article marketing affiliate marketing clickbank experts copywriting experts

Found The Best SEO Tool Ever

We recently highlighted a few SEO tools we are using and recommending. There are many effective ones. These are working for us.

Many of the tools out there do the same things but they each have their minor differences and nuances. It did not take long to realize there are not any perfect solutions. (Always one or two things that drive you nuts.) As any experienced business person can tell you, perfect is often the enemy of success. So our recommendations, as they should from anyone, come with a disclaimer: Experience may vary.

Shaun Anderson has a good post about SEO tools on the Hobo Seo Blog. His claim is:

Most SEO Tools Are $h*t

Granted this is an intentionally provocative title (makes for good bait! #seocopywritingtip) and, therefore, effective. Wish we had thought of it first.

"Accessible, relevant content and links from trusted sites or brands (and low quality links still work you know) are what you need to get more visitors from Google. If every seo tool went out of business tomorrow, I wouldn’t care and you shouldn’t either."

He offers additional simple, helpful, if not, obvious, advice on what will help clients (or your own business) to do well in the rankings: 

  • learn how to blog
  • come up with reasons for other relevant sites to link to you
  • develop a smart (i.e. economical and safe) way to get low quality links
  • avoid buying links (a nuanced phrase)

People are often looking for the perfect solution; some combination of guaranteed results and total automation. That solution does not exist. The basics, executed well, really do work. And while there is a great deal of math and science involved, achieving success involves subjective factors (i.e. the art of SEO). Everyone knows how to make pancakes and eggs but some people make them better than others.

human brainWe are always looking for ways to make the business run more efficiently and provide a better service to our clients. Every now and then a new tool can make a real difference. However, it is easy to get distracted by shiny new stuff. Occasionally, we even fall victim to good sales copy and waste time checking out a new SEO gadget that turns out to fall in the "poo" category.

Best advice does seem to be to use the best SEO tool of all...your brain.

Source: http://www.deepripples.com/blog/found-the-best-seo-tool-ever

social media social networking social media marketing website development web hosting

Ad Software : Advertisement Software

Ad Software can be a great aid in your online marketing efforts, helping you optimize your ad strategies when you advertise on Google and other search engines. WordStream?s AdWords Ad Management Software automates the tedious and laborious tasks associated with pay per click marketing, while still leaving you in total control. Our ad software will transform your paid search advertising campaign into a powerhouse of strategic automation!

WordStream's advertisement software serves as your personal ad manager, taking you step by step through the AdWords campaign creation process and guiding you towards AdWords success. The ad marketing software puts you miles ahead of the competition by combining keyword research, workflow management, ad creation and campaign analysis in one easy-to-use interface.

Ad Software To Maximize AdWords Success

One of the struggles advertisers deal with in using AdWords is the disconnect between AdWords and the other standard tools used by search marketers (such as analytics applications and Microsoft Excel), making AdWords optimization difficult.

WordStream's Ad Management Software provides all the functionality of AdWords, plus much more. Benefits of using WordStream's advertisement software includes:

WordStream's Ad software enables you to take instant action on analytic insights, letting you increase the relevance and value of your AdWords campaigns while reducing spend for Google ads.

Try Our Keyword Research Suite FREE!

Get instant access to WordStream's innovative keyword tools and trillion-keyword database. Try it free and start finding keywords for SEO and PPC.

Get Started Today!

Why Ad Software Is Essential to Your Website Advertising

WordStream's Ad Software minimizes manual labor while simultaneously giving you the analytical insight necessary to create ads that drive relevant traffic. With WordStream's Google Ad Software, you can:

  • Maximize results for money invested (improve CPC)
  • Achieve a high Quality Score
  • Reach relevant audiences that are more likely to convert
  • Enjoy qualified traffic and minimal number of irrelevant clicks
  • Reduce money wasted on unqualified traffic and irrelevant keywords
  • Learn more about your customers and adjust your approach accordingly

Why Use Advertising Software? : It's Dangerous to Go Alone

Researching, sorting and implementing keyword data is a tremendous task to take on alone. The traditional PPC approach involves manually researching a list of keywords that may or may not be truly applicable to your AdWords campaign. You'd then narrow the list down to a couple hundred terms, create text ads, and monitor the results by dumping the data into spreadsheets and digging through the data on a regular basis.

This would be fine if 250 keywords were all that users ever typed into search engines, but the truth is, there are hundreds of thousands of valuable terms to consider. Finding, analyzing, and acting on those keywords and the valuable data they provide can only be accomplished with the aid of online ad software tools like WordStream's. By ignoring these terms, you are:

  • Abandoning a huge portion of your audience
  • Ignoring the potential opportunity to gain the most specific, qualified leads to your site
  • Wasting money on irrelevant traffic with less targeted terms
  • Not reaching your full Quality Score potential
  • Setting up your campaign to fail behind a competitor who is using effective PPC software
  • Not learning about your audience, therefore rendering you unable to make informed changes that could improve your campaign or landing pages

WordStream ad software offers keyword research tools and web analytics tools that will help you to gather keyword insights. The software also offers automated keyword suggestion, allowing you to review and then quickly implement keyword suggestions.

It's this implementation that makes WordStream particularly powerful. The marketing software allows you to manipulate keywords into groups that you can act on in your AdWords account. With our Campaign Builder, you can instantly create an effective campaign by simply selecting a topic, choosing from the suggested keyword groups, and then choosing your campaign settings.

adsense software, ad software program,

Manually, this would take a tremendous amount of time and effort; you would have to pull in all of your keyword data, determine which groups to create, and then finally put the segmentations together and port them over to AdWords. Instead, WordStream's ad software lets you create an AdWords-integrated account with only a few clicks.

WordStream PPC software offers similar suggestions for keywords you don't want.

advertising ad software

WordStream's negative keyword tool offers you suggestions for keywords that you might want to actively avoid bidding on, based on what the software knows about your account. WordStream identifies keywords that are likely to be a bad fit for your account. Again, with just a few clicks you can set those keywords as negatives and put a stop to that wasted spend.

WordStream's Ad Management Software

Let WordStream reveal the secrets of AdWords and put you on the path to online marketing success! To find out more about WordStream's innovative pay-per-click software solutions:

Source: http://www.wordstream.com/ad-software

web hosting seo experts search engine marketing sem experts search engine optimization

Found The Best SEO Tool Ever

We recently highlighted a few SEO tools we are using and recommending. There are many effective ones. These are working for us.

Many of the tools out there do the same things but they each have their minor differences and nuances. It did not take long to realize there are not any perfect solutions. (Always one or two things that drive you nuts.) As any experienced business person can tell you, perfect is often the enemy of success. So our recommendations, as they should from anyone, come with a disclaimer: Experience may vary.

Shaun Anderson has a good post about SEO tools on the Hobo Seo Blog. His claim is:

Most SEO Tools Are $h*t

Granted this is an intentionally provocative title (makes for good bait! #seocopywritingtip) and, therefore, effective. Wish we had thought of it first.

"Accessible, relevant content and links from trusted sites or brands (and low quality links still work you know) are what you need to get more visitors from Google. If every seo tool went out of business tomorrow, I wouldn’t care and you shouldn’t either."

He offers additional simple, helpful, if not, obvious, advice on what will help clients (or your own business) to do well in the rankings: 

  • learn how to blog
  • come up with reasons for other relevant sites to link to you
  • develop a smart (i.e. economical and safe) way to get low quality links
  • avoid buying links (a nuanced phrase)

People are often looking for the perfect solution; some combination of guaranteed results and total automation. That solution does not exist. The basics, executed well, really do work. And while there is a great deal of math and science involved, achieving success involves subjective factors (i.e. the art of SEO). Everyone knows how to make pancakes and eggs but some people make them better than others.

human brainWe are always looking for ways to make the business run more efficiently and provide a better service to our clients. Every now and then a new tool can make a real difference. However, it is easy to get distracted by shiny new stuff. Occasionally, we even fall victim to good sales copy and waste time checking out a new SEO gadget that turns out to fall in the "poo" category.

Best advice does seem to be to use the best SEO tool of all...your brain.

Source: http://www.deepripples.com/blog/found-the-best-seo-tool-ever

sem experts search engine optimization internet marketing online marketing website optimization

Using Excel for Google PPC: Fun Stuff and Hard Stuff

If you own a small company and use or are considering using Google pay-per-click (AdWords) for your goods and services, this article is meant for you. 

I?m including two practical Excel techniques in this article: 

  1. How to write Google PPC ads using Excel.
  2. How to estimate profit/loss for a Google PPC campaign.

Fun Stuff ? Writing Google PPC Ads with Excel

First the fun stuff. Seven years ago when I ran my one and only Google PPC campaign (a profitable one), I really didn?t enjoy writing Google pay-per-click ads. I hated counting the letters in the ads to meet Google?s criteria.

  1. Ad line #1: 25 characters.
  2. Ad line #2: 35 characters.
  3. Ad line #3: 35 characters.

I wrote the ads on scraps of paper when I had creative flashes. Naturally I lost some of the slips of paper and started using Microsoft Word. That?s how I wrote Google PPC ads seven years ago.

Too late I realized I could have used Excel to write my Google PPC ads.

Ad Writing Tool

Whenever I type a new ad line or revise one, Excel calculates the number of characters in the ad line and tells me if it?s too long. If the length of the ad is OK, there?s no warning.

In column B I used an =LEN formula and in column C I used an =IF formula. Some people love Excel, some hate it, and some tolerate it. If you love Excel you can build your own spreadsheet like the one shown above.  If you?d rather use my spreadsheet, you can visit my Excel site to download my Google AdWords campaign spreadsheet, which includes the PPC ad writing tool.

Hard Stuff ? Estimating Profit/Loss for Google PPC

Starting a Google AdWords campaign without estimating the profit/loss of a test campaign is foolish. You absolutely need an Excel spreadsheet to make estimates.

Seven years ago I sold an ebook in 40 countries on how to use Excel. Years ago, my average CPC was 8 cents. Google?s Traffic Estimator tool now estimates that a click will cost me 75 cents. But absolutely no one is advertising for my chosen keywords so I?m hoping Google?s estimate is wrong.

Shown below, the colored cells are the most important to me.

  1. Baseprice ? I?m selling a product at $20 that I hope people will renew on monthly. That?s why cell B7 is $20 and C7 is $60.
  2. Cost per Click ? Even though Google estimates my CPC at 75 cents, I hope they?re wrong. If the cost per click is 25 cents, my test campaign has a chance.
  3. Daily Budget ? I?m willing to wager $20 a day for a few days to test the campaign. If it can sell profitably as a test campaign, I?ll advertise as much as I can up to $100 per day.
  4. Conversion rate ? Years ago I converted at between 1 and 1.25%. It was an ugly little website that had no stickiness. All it had was a sales page that was done by me. Now that I know WordPress I?ve built a website that has value where there?s a greater chance a visitor will stick around and join my email opt-in list. Hope so.  If it can just sell profitably, I?ll get a professional copywriter for my landing page(s).
  5. Daily net ? Green is for money. Currently I estimate the test campaign will break even. If it breaks even, I have a chance to alter it and make a profit.

Will it run at a profit? Column B is a breakeven analysis. Column C is the blue sky analysis where my wife is shocked with income magically appearing in our checking account via PayPal.

Campaign Estimator Tool

If my new ebook and Google AdWords marketing is just 1/3 as successful as my Column C, you?ll hear shouts of joy from Chicago, IL, USA.

If you know Excel, reverse engineering my spreadsheet above won?t be hard. If you?d rather use mine, you can download my Google AdWords campaign spreadsheet here.

Profit Complications

My Google AdWords PPC spreadsheet is for selling an ebook. My only cost was Google AdWords. If you?re selling new garages your estimates will be different. As a business owner with a team of garage builders sitting idly by, you have different costs to add to your spreadsheet. If you?re thinking of outsourcing a Google AdWords campaign to someone, then you need to add that cost structure to your spreadsheet. Google AdWords experts don?t work for free.

Google AdWords and Excel Are Like Peas and Carrots

Isn?t that the line from Forrest Gump? He and his girlfriend were like ?peas and carrots.? If someone is advertising profitably with Google AdWords, somewhere there?s an Excel spreadsheet keeping score.

I?d like to thank Elisa Gabbert and the nice people at WordStream for helping me with this blog post. If you need copies of my Google PPC spreadsheets, just visit Your Excel Coach.

This is a guest post by Richard Kraneis, a frequent commenter and occasional contributor at the WordStream blog. Richard is a training consultant and online marketer. He?s offering his Microsoft Excel services at Your Excel Coach and his just for fun blog is What is a Film Camera?

This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.

Source: http://www.wordstream.com/blog/ws/2011/11/23/excel-for-google-adwords-ppc

search marketing web 2.0 experts backlink building website promotion email marketing

SEO Is Only The Beginning

Search Engine Marketing is one of the most powerful marketing tools available to today's business, and SEO (Search Engine Optimization) is at the core. There are few alternative marketing strategies that can beat the reach and ROI of optimization & search marketing.

But SEO is only the beginning. Contrary to what you might hear, search engine optimization is not the panacea some believe. At it's most fundamental level, SEO is really just old-school lead generation tool for a (not-so) new media. For all the power it provides, we now know better than to think that SEO solves all problems. So lets identify what SEO can and can’t do.

Here's what SEO can’t do:

  • engage your users
  • sell more product
  • improve brand quality
  • replace all other marketing

Here’s what SEO can do:

  • attract relevant traffic
  • shorten sales cycle
  • increase perceived authority
  • increase brand visibility

SEO is no longer the “silver bullet” is used to be (silver bullets aren’t even “silver bullets” anymore!). This industry has us professionals running like Red Queens, going faster and faster just to maintain position. This is good for clients, as mediocre SEO doesn't accomplish much, and with Google getting faster, it no longer takes months to see (or not see) results - you have data in days or weeks.

SEO is essential to understanding what people want, and how get in the conversation, but there is so much more to a comprehensive, integrated approach - user engagement, conversion rate optimization, email marketing, social media, PR and good old-fashioned customer service to name a few. There should be no conversation about optimization without discussion of how it combines with other relevant marketing. People are smarter, engines are faster, and B.S. just doesn’t cut it anymore. One-trick ponies are a dying breed, and not worth backing.

SEO is only the beginning, but it is an essential beginning if your goal is more, better business.

 

Aaron Douglas is president of Deep Ripples, a professional SEO company located in Indianapolis, Indiana. His ponies have many tricks.

 

Source: http://www.deepripples.com/blog/seo-is-only-the-beginning

link exchange pay per click ppc experts social media social networking

The Walmartization of the Web (Literally)

Walmart is getting much more aggressive with their online strategy:

With some 1.4 million employees on its U.S. payroll, Walmart's world is about as large as the state of Maine. That's massive by any standard, but when you consider how social media amplifies that number, it's not simply a huge group but an influential one. No small wonder, then, that the earth's largest employer is taking greater measures to motivate and mobilize its people -- and opening up more opportunities for consumer brands to also reach them along the way.

These brands can not only leverage internal resources to further build off the boost Google offers them, but they can then take that attention and sell it back off to the highest bidder:

It's not clear how much ad revenue Walmart World has made or whether MyWalmart.com will become a profit center. But the former already takes in millions of dollars annually in ads from vendors seeking an audience with Walmart employees, according to people familiar with the matter.

If Google consolidates markets too aggressively then ultimately they create competition for themselves through vertical ad networks. In some cases (say travel) Google can buy out the market plumbing & then reassert control:

Wertheimer drew some criticism when he explained that ?our airline partners were very clear? that they wouldn?t participate in Google Flight Search if online travel agency booking links were included in the core flight-search results.

But Google doesn't have that same influence over retail & each time they put the big brands front and center the more they reinforce that 3rd party dominance.

In addition to leveraging their workforce, it is also quite easy for these brands to use customer incentives to dominate social media.

Amazon.com is also carrying far more ads these days & they sell ads on 3rd party sites.

The above is another reason why Google is pushing so hard to control the second click. If they can taste the traffic again they add efficiency to their own model while introducing another layer of friction to other retailers.

When users finally manage to leave the Google click circus, Google tries to pull them back into Google with the Google Related toolbar

In the above quoted AdAge article there is some skepticism around how much a company like Walmart can get out of underpaid wage slaves:

"It's really hard when you're a person making poverty-level wages, just had your health-care premiums raised 60%, and you can only get part-time hours, to be a good ambassador for the brand, no matter how much you love it," said Jennifer Stapleton, spokeswoman for Making Change at Walmart.

However I think that skepticism is misplaced, as the less a person has the more thankful they tend to be for the little bits they do have. Most people who have nothing do not realize how systems are engineered to screw them over.

It is only when you have free time to think & are not clouded by arbitrary short-term stress that you can ponder the bigger & more uncomfortable questions in life. As long as you don't consider those uncomfortable questions it is far easier to push anything, because you don't know any better.

"The entire web has become full of garbage. The web has become almost a digital Detroit." - Roger McNamee.

If Walmart's strategy works then this ultimately will be why Google's brand-only approach to search will fall flat on its face. If this is successful I would then expect Google to put out some public relations drivel about celebrating the diversity of the web & move away from brand in the next 2 or 3 years.

In the meantime, I expect Google to keep increasing search complexity such that it's prohibitively expensive to make & market a small independent commercial website. That will force many smaller companies to live inside the Google ecosystem, with Google ranking the Google-hosted pages/products/locations for those companies, so that they can serve ads against them and get a bigger slice of the revenues.

Google's ad network is far more profitable than even the lowest waged employee, as it doesn't need to be fed & is designed to be an agnostic & amoral yield optimization tool. And it is effective enough that the biggest retailers are now becoming ad networks.

Average products for average people - with ads everywhere.

Welcome to the WorldWideMart. ;)

Categories: 

Source: http://www.seobook.com/walmartization

search engine marketing sem experts search engine optimization internet marketing online marketing

Submit URLs to Google with Fetch as Googlebot

Source: http://feedproxy.google.com/~r/blogspot/amDG/~3/tyYb-oayJyQ/submit-urls-to-google-with-fetch-as.html

website optimization improve google rankings search engine search marketing web 2.0 experts

Marketing Manager / Bayada Nurses / Towson, MD

Bayada Nurses/Towson, MD

Overview :


Sales and Marketing Manager for Home Care Bayada Nurses, Home Care Specialists, is seeking an experienced health care Sales and Marketing Manager to expand our business in the Baltimore City, MD market.





Responsibilities :


As Sales and Marketing Manager,...

View Full Description

Sponsored job from Linkup

Source: http://jobs.searchenginejournal.com/jt/jobs/view_click.php?job_hash_id=82ff17545c&intro_user_id=230245&source=rss_page

website development web hosting seo experts search engine marketing sem experts

Customer Marketing Manager Job / Philips / Stamford, CT

Philips/Stamford, CT

Customer Marketing Manager:000836

Description

Job Description

Assist brand management team in the development and implementation of all retail marketing support programs for Philips Saeco in USA.

Major Responsibilities include:

1. Determine business needs, develop business/marketing plans and manage marketing budget in the execution of those programs.

2. Work with internal functions and lead cross:functional teams and agencies.

3. Participate in the development and communication of presentations to sales and trade partners; i.e. key account presentations.

4. Develop sales and marketing support materials and communicate to sales and partner agencies.

5. Monitor, track and effectively communicate monthly sales and marketplace conditions.

6. Analyze effectiveness of different marketing, advertising and promotional programs in support of brand program development.

7. Conduct and analyze market research studies taking appropriate actions as indicated by the findings.

8. Assess market dynamics (consumer trends, retail trends, competitive actions) and the implications on marketing plans.

9. Work with Marketing Research to develop market intelligence and consumer insights utilizing that information to provide market research objectives and develop consumer marketing test opportunities.

10. Develop and execute innovative marketing test programs to drive the business.

Preferred Profile:

: Experience managing complex projects including new product launches and in:store excellence programs.

: Experience managing PR, media agencies and/or BTL agencies.

: Sales Experience is a plus

: Ability to analyze market and consumer data to identify trends and opportunities for the business.

: Convincing and persuasive presentation skills : Position will necessitate delivery of presentations and analytical findings to senior management and sales teams.

: Ability to work in an entrepreneurial environment with a passionate mindset

: Bachelors degree required, preferably in marketing discipline, masters degree preferred.

: Three to four years prior marketing experience.

Job: Marketing Management

Primary Location: United States:Connecticut:Stamford

Organization: Commercial Organization CL North America:

Schedule: Full:time

Employment Type: Permanent
Other Pay Info: Competitive

Note: Applicants must be eligible to work in the specified location. No sponsorship is available unless noted in the description above.

Apply To Job

Source: http://jobs.searchenginejournal.com/job/customer-marketing-manager-job-stamford-ct-philips-b08851603d/?d=1&source=rss_page

website promotion email marketing building traffic list building article marketing

Tuesday, November 29, 2011

Using Emails to Build Links - Whiteboard Friday

Posted by Kenny Martin

It's not so common to think about email marketing as a potential link building opportunity, but it's actually a wonderful tactic that you can use. Leveraging those finely crafted email lists with an SEO strategy can be highly advantageous.

In this weeks Whiteboard Friday, Rand shows off some useful and creative tips on how to utilize an email marketing strategy that will help you build links.



Video Transcription

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This is actually Thanksgiving Friday in the United States, so I hope you had a wonderful turkey day with your families. And for those of you in other countries, turkey is not the most delicious of birds, but we enjoy it. It's good. We make a little cranberry sauce. We've got a little yams and some sweet potatoes. It's great. It's lots of fun. And, of course, there's football, which is my favorite part.

All right. So in this edition of Whiteboard Friday, since it is indeed the giving of thanks, we are talking about getting thanks from your users from whom you're getting great email content by getting links from them.

Email marketing, email list building is actually a phenomenal way to get links. It's not something that many people in the SEO world think about. We've got a bunch of different strategies.

The first thing I want to talk about is building an email list itself. There are tons and tons of tips on this out there on the Web, and I don't want to pretend that I'm an expert. But what I will say is that having a subscription to an email list on a website, particularly if you are a content-based site or an ecommerce-based site, is absolutely huge. Even for those of you doing B2B direct marketing or doing affiliate sales of some kind, email list building is a wonderful way to capture consumers and potential customers, bring them into your ecosystem. Those email addresses are incredibly valuable if you can build up a good relationship over time.

A few recommendations. You've often got something on the side of your website that lets people subscribe with email. If you blow it up, it looks something like this. You've got your name, you've got your email, you have a subscribe button, and that's great. What I would really recommend is to ask for very, very little in these boxes. If you have a subscription that pops over, please ask for as little as possible. But do me one favor - ask for the name.

The reason the name is so important is because in email marketing and list building, as email marketers know, getting the open rate up is critical. Getting people to click on that email, open it up and click through. Having their name means that you can do much more with personalization of those emails. Not having their name means it's very frustrating. It's hard to write that first intro sentence or paragraph, whatever, if you don't have their name, and it's often hard to get them to click through as well. I'm sure all of you get email spam like this that says, "Hi, blogger from so- and-so." "Hi, dear Rand@SEOmoz." I'm sort of like, "Yeah, you have no idea who I am and you couldn't care less. You're just trying to get me to take some action." But if it says, "Hey there, Rand" or, "Rand, we've got something you might like," that is much more likely to get an open. It can be customized, etc.

Make sure that you have something of great value that you are delivering over email, and then make sure that you're not just promising it, but you are actually delivering on that promise.

Indicate the frequency that you are going to have. So in here, I might say something like "once per week." So you will get a weekly email, or you'll get a daily email, or you'll get a monthly email. Don't be coy about how often you are going to send it. Try not to be too out-of-cycle with those emails. It's really that kind of thing. I get a weekly email and then suddenly I get two in two days, and I think, "It's time to unsubscribe from this list." Try not to do that.

Also, watch and manage your inactives very, very carefully. If you see people who consistently have never clicked, never opened, never taken any action, you might actually want to remove them from your email list. I know that sounds crazy, because you're thinking, "Wait, but I want a bigger email list. I want to grow it over time." I know. I want that too. But the problem is that email management services, MailChimp for example, or Bronto, which is what we use here at SEOmoz, they monitor very closely that usage rate. A lot of those people who aren't taking any action but haven't unsubscribed are reporting you for spam. They're clicking that spam button in Gmail. They're clicking the report spam button in Hotmail. They're clicking the spam button in Outlook. That's a huge problem, because the percentage of people who report you for spam is a metric that those providers use to determine deliverability rates. They might actually kick you off their service. You are going to have worse deliverability problems over the long run. So try and weed those people out. Anyone who you think might not be engaged or active or interested anymore, you've changed the focus of your business or of your email list, get them out of that funnel so you are not clouding up and murky-ing the waters. Spam is a big, big problem in email deliverability, and you don't want to end up in that group.

And finally, last but not least of the tips here, A/B and multivariate test how this piece performs. You want to be trying different things. A different headline, a different way of capturing it, different form placement, using the overlay, using something where they only see when they scroll to the bottom, whatever it is, so that you can get the maximum percent of people who are visiting your pages taking that email action, particularly if email is a big way that you drive your business.

Now, you've done all these things. You've built an extraordinary list. I'm very proud of you. Your marketing team loves you. Now you're thinking, "I want to leverage this for some SEO. I want some links. Give me some links, baby!" I'm going to give you some links.

There are some link building tactics that you can use that are going to drive value back to your site, maybe some of them direct links, good anchor text pointing to the right pages, some of them brand links that are just pointing to your home page, some of them random distribution, and some of them, of course, are going to be social shares, which might not be counted as links, might have some impact on rankings. We're not really sure. Probably as a second order effect at worst.

I'll talk about the first one here. Share embeddable content. You're very aware of the power of things like badges and infographics or tools, what have you, stuff that can sit on someone else's site and point back to you. Share that stuff over your email list. If you have a great badge for people and you want to say, "Hey, you've contributed a design to our site," "You've been a member here for a year now," "You've filled out your profile completely," "You've bought three things from us," "Here's a way to say that you like our brand. Here's something to encourage you." And the people who are passionate about your brand and about your community they're going to embed those things on their sites. Wonderful. Just great for your SEO. And, of course, you get to control the anchor text and where that points. Another great thing.

This sounds a little complicated, but it is totally brilliant. You've got this big list, and the list looks something like, here's email@domain.com. This domain.com is an absolutely incredible piece of information that so many people under-appreciate. Domain.com is often Gmail. It's often Hotmail. Scrub those. You don't care about those. What you care about are all the rest of those domains. Those are all websites where people from those sites, particularly if you're in the B2B field or serving B2B type customers, where these people own those sites, are marketers on those sites, are involved with those sites somehow, and you can reach out to them by filtering the domain names you care about, using something like the Linkscape API or the Majestic SEO API if you want to get fancy, and seeing, "Hey, do these sites already link to me?" and then ordering by, "Oh, you know what? I'm going to take these domain names and in Excel I'm going to order by domain authority, and I'm going to grab the ones that are highest domain authority that aren't linking to me, where I think I've got a chance of outreach." And by the way, I can do that outreach directly because I know somebody there. Somebody there has subscribed to my email list, so they care about my business. That makes that outreach, those business development possibilities much, much more accessible. For those of you who are looking for where should I do email outreach, where is an easy target, it's this. Come on, you can't get any easier. It's wonderful.

Number three. Encourage your users through email, particularly if you have something like a profile that they are creating on the site or a user page, encourage them to fill those out completely. The reason that I love filling them out completely is because when people invest effort in them, they will often link to them. If you provide any value back on those profile pages to the people who are creating stuff on there, whether it's, "This is your design portfolio," "Here's your Amazon Wish List," "Here are the things that you've customized on the site so far," whatever it is that you've done, you want those users to fill out the profiles because they will have a strong potential to link to their profiles, and once they do, you get SEO value from that "rising tide lifting all ships" phenomenon.

The next one; consider sending some individual emails to the users who get activity and engagement on your site. The simplest form of this is blog comments. Someone subscribed to your email list, they accept email privileges when they register with your site, someone replied to their comment. Someone mentioned them somewhere. They received an action on their page. 100 people visited their profile page. 100 people checked out a product they customized. 100 people looked at their wish list. Imagine if you were ThinkGeek and you get, "Hey, someone looked at your ThinkGeek wish list today." Just a little friendly notification. This is a way to bring people back to their site and for them to think, "Oh, yeah. I wish more people did this. I wish more people engaged with me on the site. I'm going to re-engage." Again, not necessarily leading to direct links, but in some cases it will.

Just three more good ideas for you here. When you capture the email address, if possible in this box here, if you don't ask for location necessarily, you might later in a profile setup or completion step, you might get it through a credit card, but you can also get it through their IP address. When you capture an email address, capture that IP and Geotag it so that you know where those users are. The reason is when I go and visit Kansas City, I can say, "Hey, SEOmozers who are in Kansas City," shoot them an email, let's tell them I'm going to do a MozCation there. We're going to do an event there. I'm going to be speaking at an event there. It's a fantastic way to bring people from your community who already care about you back into the fold. Events are just a great way to earn natural links back to yourself, because you build relationships, people see you, and they just naturally link to you. You are engaging with them, you are contributing. Even if they can't make it to the event, sometimes you are going to get a link by them sharing it and saying, "Hey, by the way, so- and-so is coming to this." They'll put it on their blog. They'll link to it on a forum. They'll put it on their About page, whatever it is. They tweet about it. Great. Just a terrific way to interact and engage.

The second thing. This might be my favorite one on here. When you do this, when you go and you filter and you grab the domain name of all the people that you care about, and you've got that ordered, then go find those people's Twitter accounts, their blogs, their websites, and go engage with them socially. I promise you, if you are naturally, positively engaging on Twitter, in blog comments, on their Facebook Brand page, on their Google+ page, whatever it is, they are going to figure out who you are and remember you. They've already signed up for your email list, so they have a positive association with you and like what you do. You are going to earn a link sooner or later. It might be a month, might be six months, might be a year, but you are going to get that link through engagement. This is a wonderful way to just build your presence in raw inbound marketing, never mind just pure SEO.

Finally, Aaron Wheeler from the Moz team had this great idea to insert in your RSS feed, especially if you're running an RSS feed that's not powered by advertising but is content-driven, insert ads. You know how you've got an RSS feed and it looks something like this. Here's a piece of content, and then sometimes there will be a little block of advertising if it's a paid RSS feed and they want to sponsor it. Instead of advertising for a third party, encourage your own advertising. Encourage sharing of content. If you have a special piece of content in the RSS feed, you might say, "Hey, we'd really appreciate your help spreading this out over the Web. We're doing a subscription drive with a nonprofit. We're having an event somewhere. We are promoting a new service that we have. We have this new infographic that collects a bunch of data that we think a lot of people will love. Help us share it." Don't do it on every post or it will be ignored. Do it on every 7 posts, every 20 posts. Then you'll get attention and intrigue, because people who are subscribing to RSS via their email and getting those posts in email will see that little ad block and go, "Oh, maybe I should share that. That seems useful and interesting."

So you can see the wonderful power of collecting email addresses, building a great list, obviously for email marketing, but also getting some value back for SEO through the links that you can drive.

I hope you've enjoyed this edition of Whiteboard Friday. I hope you had a great Thanksgiving. We will see you again next week for another edition of Whiteboard Friday. Take care.

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5 Disastrous Misconceptions About Marketing Automation

marketing automation softwareThere's a lot of buzz around whether marketing automation software is worth the investment of time and money, or whether it's a waste. Here's the thing: marketing automation can be a really great complement to your inbound marketing strategy IF it's used correctly. Many marketers, however, have come to believe some things about marketing automation that simply aren't true, which leads to misuse of the software and ultimately ends in a lot of disappointment and dismal results. Let's clear up 5 of the most common misconceptions that surround marketing automation and highlight both the dangers and merits inherent in marketing automation.

1. Marketing Automation Gets You Leads

This is the biggest misconception out there about marketing automation, so let's clear it up right now. Marketing automation does not get you leads; inbound marketing does. In fact, 25% of your database expires every year, so it's crucial to maintain inbound marketing efforts alongside marketing automation to ensure your database doesn't slowly wither away. When done correctly, however, marketing automation does help you make the most of those leads by nurturing them and navigating them through the decision-making process until they decide they're ready to buy (and even after they become a customer, to make sure they stay happy!).

2. Marketing Automation Means 'Set It and Forget It'

This is one of the easiest ways to make sure your marketing automation investment is a complete waste. Marketing automation software can offer robust functionality, but without an insightful marketer behind it to continually analyze and tweak campaigns, all that functionality is useless. Is your click-through rate on an email low? Test a new subject line. Is one segment of your database opting out of emails at a faster rate than others? Perhaps your send frequency is too high, or your messaging isn't quite hitting the mark. No one (and I mean no one) gets it right the first time. Keep coming back to check in on your data, adjust what didn't work, and do more of what works well.

3. Marketing Automation Helps With Email Deliverability

You can definitely still spam people with marketing automation, and marketing automation software cannot help you get your emails through spam filters. Marketers still have to understand and implement email marketing best practices and avoid things like sending irrelevant emails, emailing too frequently, and emailing people who haven't opted in to their communications. Between sophisticated SPAM filters, email overload, and advancements like Gmail's priority inbox, marketers have to ensure lists are segmented and emails address something the prospect cares about. If not, messages will get weeded out of inboxes in a jiffy, no matter how sophisticated your marketing automation software is.

4. Marketing Automation Personalizes Communication

Marketing automation scales personalized communication; it doesn't create it. The onus is still on the marketer to create buyer personas and interpret leads' behaviors to align their needs at any given time in the buying cycle with the message they should receive. Marketing automation software is not capable of gleaning what to send, when to send it, and to whom it should be sent all on its own; it needs a marketer (usually with the help of the sales team) to tell it all of these things.

5. Marketing Automation Sells For You

No, marketing automation software is not the salesperson of the 21st century. Marketing automation software simply helps bubble up the people that are inherently more "sold" on you because you've done a good job creating educational content and getting it in front of them. You still have to create and optimize that content, promote it in social media, drive visitors to landing pages with killer offers, and (this is the biggie) ensure your marketing automation software is running in such a way that it delivers the right content at the right time, and it understands how to identify those people who are ready to speak to a salesperson.

The major caveat to all of this (and if I haven't emphasized this enough, here it comes...) is that marketing automation only works when done correctly. Approach marketing automation as a tool to improve your inbound marketing, not a replacement for it, and learn how to interpret visitor activity for effective use of the tool as part of your inbound marketing strategy.

What other misconceptions have you encountered about marketing automation? Have you implemented it as part of your own inbound marketing strategy?

Image credit: HikingArtist.com

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Coping With Holiday Halt Syndrome

From Susan Payton:

This time of year, everything seems to slow down. Employees take vacation time. Holiday parties take precedence. Decisions aren’t made quickly. Does your office have a case of the holiday halt, where everything grinds to a stop until January?

While it’s to be expected that business will slow down during the holiday season, it’s no excuse to keep from being productive.

Get organized

If you’re like me, your desk is a paper magnet. I keep telling myself I’ll get around to sorting through all of it, but frankly, I don’t have the time. The slow season is the perfect opportunity to take on all those organizational projects you’ve been meaning to do. Getting more organized can help your productivity year round.

  • Clean off your desk and sort through paperwork. Tackle one item at a time.
  • Consider how you can better organize your files to make the ones you use the most readily available.
  • Invest in desk storage and organization tools to keep your area tidy.
  • Go through computer files and delete ones you don’t need, move files you may need later to your server and create folders to keep everything easy to find.

Wise up

If you’ve got a stack of industry publications, books, whitepapers and webinars you’ve been meaning to catch up on to get smarter in your field, now’s the time. Dedicate an hour or two of your day to learning about new trends, tools and technology that can make your business more successful. Verizon’s Small Business Center and BizLaunch are great resources for webinars for small business owners, and Small Business CEO lists plenty of places to find ebooks and other information.

Find temporary employees

Depending on what type of business you’re in, you may need to find people to work during the holidays while many are taking vacation. Start by asking if any of your employees want to make some extra money by taking on additional hours, then consider freelancers or temp workers. Plan ahead, as you know that every year you’ll have a reduced workforce during December.

Keep marketing

This time of year, it’s easy to spend a little less effort on marketing, but keep in mind, you have the chance to get a leg up over the competition if you keep marketing steady. Focus more of your social media updates around holiday-related topics for an extra ounce of fun and good cheer, rather than pushing for sales and clicks. Write blog posts with a holiday twist, and let your hair down a bit. This is your chance to really connect with your customers, as everyone’s in a great mood during the holidays (except those procrastinating last-minute shoppers!).

Your business doesn’t have to waste away the holiday season. Use this time to catch your breath and get a game plan for how you’ll rock in 2012!

Source: http://www.openforum.com/articles/coping-with-holiday-halt-syndrome

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Don't be afraid of fake reviews

by Mike Moran

Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some of you are still skeptical. I know that some of you still believe that old PR maxim to never dignify a scurrilous story with a response. Or that some criticisms are "one-day stories," and answering them just "gives them legs." And some of you are especially adamant about this when it comes to reviews of your business or your products that you just KNOW are fake. And, I am here to tell you that you are wrong.

Let's say that you have the power to even determine which reviews are fake and which ones are real. (More on that magical power later.) And you spot a scathing review that you are convinced was placed there by your arch rival. I know this might be hard to swallow, but the right thing to do in that situation is to answer it, not ignore it. (I know that not all reviews can be answered, but answer the ones that you can, especially in blog posts and message boards).

I can hear some of you objecting that no matter what you answer, your competitor will never be satisfied, so what's the point? The point is that if you constantly treat every review as legitimate and you painstakingly try to help each customer, you'll reap several big benefits:

  • You'll help your real customers all the time
  • You'll show anyone reading the exchange that you are a good company
  • The rest of the readers of the exchange will tell your competitor to shut up

It's the last one that is the most fun. If it really is your rival company trying to sabotage your reviews, then by being kind and helpful, they will have no place to go. They will keep complaining no matter what you offer them to help and eventually everyone else will write them off as lunatics--which is very good for you. It also works if it isn't your competitor but is a real-life lunatic customer. Because you can't tell the difference, even if you think you can.

Cornell University conducted a study that proved that few of us can really tell a genuine review from a fake review. So, even though we think we know, most of us are either too trusting or too suspicious.

But if you follow my advice, you no longer care which ones are real and which ones are ginned-up. You treat them all as real and it just works anyway.

And here is the great news about the Cornell study. We have the hope that software can actually tell the difference between real and fake reviews, because there are patterns of language that people use when they are deceptive. So, someday, Yelp might use that kind of software to remove suspicious reviews so you won't need to worry about them at all.

Just as accounting audit software can detect cooked books (far fewer that 20% of the entries end in a zero or a five, as they would if they were truly random), there are patterns that people use when they are being deceptive that are very hard to overcome.

So, stop worrying about fake reviews, and start worrying about bad reviews. Take action and protect your brand and let everyone else sort out what's real.


Originally published on Biznology

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Source: http://www.searchengineguide.com/mike-moran/dont-be-afraid-of-fake-reviews.php

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