Customer Marketing Manager:000836
Description
Job Description
Assist brand management team in the development and implementation of all retail marketing support programs for Philips Saeco in USA.
Major Responsibilities include:
1. Determine business needs, develop business/marketing plans and manage marketing budget in the execution of those programs.
2. Work with internal functions and lead cross:functional teams and agencies.
3. Participate in the development and communication of presentations to sales and trade partners; i.e. key account presentations.
4. Develop sales and marketing support materials and communicate to sales and partner agencies.
5. Monitor, track and effectively communicate monthly sales and marketplace conditions.
6. Analyze effectiveness of different marketing, advertising and promotional programs in support of brand program development.
7. Conduct and analyze market research studies taking appropriate actions as indicated by the findings.
8. Assess market dynamics (consumer trends, retail trends, competitive actions) and the implications on marketing plans.
9. Work with Marketing Research to develop market intelligence and consumer insights utilizing that information to provide market research objectives and develop consumer marketing test opportunities.
10. Develop and execute innovative marketing test programs to drive the business.
Preferred Profile:
: Experience managing complex projects including new product launches and in:store excellence programs.
: Experience managing PR, media agencies and/or BTL agencies.
: Sales Experience is a plus
: Ability to analyze market and consumer data to identify trends and opportunities for the business.
: Convincing and persuasive presentation skills : Position will necessitate delivery of presentations and analytical findings to senior management and sales teams.
: Ability to work in an entrepreneurial environment with a passionate mindset
: Bachelors degree required, preferably in marketing discipline, masters degree preferred.
: Three to four years prior marketing experience.
Job: Marketing Management
Primary Location: United States:Connecticut:Stamford
Organization: Commercial Organization CL North America:
Schedule: Full:time
Employment Type: Permanent
Other Pay Info: Competitive
Note: Applicants must be eligible to work in the specified location. No sponsorship is available unless noted in the description above.
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