Experian Consumer Direct, part of Experian Group Limited, delivers online credit reports, credit scores and credit monitoring products to consumers all across the United States. Our products promote greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information.
We focus on people - our employees, partners and customers. Strong relationships are an essential component of our business. We are committed to excellence, and each employee plays a key role in the success of the business. We value our partners and customers and continuously provide innovative, powerful and beneficial products to help support their success.
Our environment is dynamic, fast-paced, challenging and rewarding. As a leading source for consumer credit products, we are committed to meeting the high expectations we set for ourselves. It is our policy to ensure equal employment opportunities to all persons.
Experian Consumer Direct is a rapidly growing online financial services and consumer credit report reselling company located in Irvine, California. Our web properties include FreeCreditScore.com, FreeCreditReport.com and ProtectMyID.com. We power consumer credit related content in major search engines such as Google, Yahoo, MSN, and AOL. We are seeking a SEO Manager for our Irvine, CA location.
This role will be responsible for managing Organic Search initiatives on-site and off-site, plus reporting data our Search marketing team. Responsible for monitoring overall search engine performance for SEO campaigns.
The successful candidate will have strong technical skills, analytic capabilities, with specific knowledge of websites. We're interested in having this person improve our ranking on various search engines as well as optimize website with SEO rich content.
Responsibilities:
* Work with Online Marketing Team, SEO consultants & writers, and other departments within organization to test, plan, and successfully execute SEO initiatives across several properties
* Regularly review and update site content, such as meta data, page content, articles, and blogs to ensure maximum rankings for targeted keywords
* Communicate & educate SEO strategy and project plan across several departments
* Evangelize SEO throughout the organization
* Stay up to date and educate organization on latest SEO tactics and techniques
* Optimize site architecture
* Work with external consultants and in-house teams to build quality external links
* Manage reporting and communication of metrics within organization �?? using Site Catalyst and rankings tools.
* Optimize links and landing pages for conversion from search engines
* Define, schedule, and support projects related to keyword opportunities
* Prioritize and manage internal tickets with Technology
* Analyze search industry data and perform competitive analysis in Organic search space
* Write, edit and schedule site content, meta data, and related tags
Requirements:
* Bachelor's degree
* 2+ years SEO experience, Ad agency or online direct marketing background a plus
* Solid knowledge of online direct response marketing and metrics, familiarity with Omniture a plus
* Able to analyze metric data and convey recommendations appropriately to supervisors
* Familiarity with social networking sites
* Strong technical experience as it relates to SEO �?? web development skills and web platform experience (CMS)
* Strong project management and inter-departmental coordination skills.
* Persuasive & enthusiastic personality
* Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment
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