Friday, May 4, 2012

Best SEO Article of 2012

It's a little early to make the call, but I think I've just read what may turn out to be the best SEO article of 2012. If they gave out Oscars in our industry, this post would win one.

"How Much Does SEO Cost?"  is so well written and addresses this question better than anything else I've seen. Author Trond Lyngbo is an seo strategist with Metronet. Well done, sir, well done!

?Why can?t you just give me a straight answer??

Johanna?s voice showed a trace of irritation.  ?All I?m asking is how much you charge for SEO services!?

I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the same.

?It depends. On many things. Because SEO is not a turn-key solution you plug in to play.?

He had me at, "It depends." That's our standard answer. Finally, validation!

I'm not gonna lie, I'm jealous. As it sounds like so many conversations we've had and have tried to have, this is the article I wish we could have written a long time ago. Thankfully, I've learned you don't need to reinvent the wheel. In the continuing spirit of complete transparency, I'm letting you know I'm gonna use this article every chance I get to sell more SEO, making sure Trond gets the credit. (Since he's in Norway, I'll assume we're not direct competitors and he won't mind.)

Here's hoping this great piece of content gets all the links it deserves. I'm hoping you'll link to it. At this point, it's time for you to go read the article.




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