Samsung Mobile is seeking an experienced, self-motivated individual with 4-6 years experience to manage all of our digital paid media experiences and search engine optimization campaigns.
As a key leader on the Digital Marketing team, this position requires a creative and conceptual thinker with the ability to develop innovative campaigns to meet aggressive goals, hands-on knowledge of best practices in digital media and /SEO and a proven track-record of delivering qualified traffic to owned and earned channels. Accountable for a performance-based return on investment, the position requires the ability to operate on both a strategic and tactical level, informing aspects of the digital paid media roadmap including vendor management, strategic partnerships, optimization programs, systems recommendations, creative and content testing including multivariate testing, and analytics. The role requires an analytical mindset, with a passion for user experience and relentless drive for performance to optimize our digital media campaigns for maximum efficiency and effectiveness while working with cross-functional partners to execute programs.
The ideal candidate will be someone who has personally managed and executed large-scale digital paid media programs by going beyond conventional executions and delivering award winning and best in class experiences alongside SEO strategies to grow revenue and profits delivered by digital media programs.
Required skills and experience
�?�Bachelors Degree.
�?�4 - 6+ years of hands-on experience in digital media marketing and or user experience.
�?�Deep knowledge of SEO and digital paid media best practices as well as a working knowledge of current and emerging trends and technologies.
�?�Excellent analytical skills to analyze large quantities of data.
�?�Knowledge of search engine criteria/algorithms.
�?�Knowledge of Omniture, Google Analytics or other Web Analytic services.
�?�Experience integrating and optimizing media programs with other marketing/advertising channels (paid, social media marketing, and others).
�?�Experience with A/B and/or multivariate testing.
�?�Advanced knowledge of Excel.
�?�Strong written and verbal communication and analytical skills.
�?�Excellent time and project management skills.
�?�Creativity, teamwork and strong attention to detail required.
Necessary skills and attributes
�?�Creative and conceptual thinker able to develop innovative campaigns to meet aggressive goals.
�?�Analytical skills to assess ROI and program effectiveness.
�?�Demonstrates strong and effective project management skills.
�?�Ability to work within tight deadlines.
�?�Must be able to work independently as well as on cross-functional teams.
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