Chicken soup for the soul/New York, NY
Chicken Soup for the Soul is a world leader in life improvement, we have been helping real people share real stories for more than fifteen years, bringing hope, courage, inspiration and love to hundreds of millions of people around the world. We are currently seeking an Email Marketing Manager to be responsible for the implementation, execution and reporting of all email marketing campaigns. We'll also look to the Email Marketing Manager to keep us current on email marketing best practices with regard to content strategies, data capture and campaign analysis, deliverability and CAN-SPAM compliance.
Please note that in order to qualify for this job you need to have HTML writing and editing skills.
- Assist in providing vision, strategy and leadership for the email channel.
- Manage email production for all campaigns and act as a liaison with email vendor (Puresend) for day-to-day functionalities.
- Convert content into proper HTML code for newsletters and website landing pages.
- Develop campaign performance reports, provide campaign analysis and implement improvements based on analysis.
- Manage and optimize the design, content, layout, customer segmentation and messaging strategies for email communications.
- Ensure utilization of current best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability.
- A minimum of 3 years of professional experience in managing a mid-sized email marketing program
- Advanced Proficiency in HTML coding (writing and editing)
- Advanced proficiency Adobe Photoshop, Adobe Dreamweaver, web-based email management tools (Puresend), and web analytics (Google Analytics)
- Significant experience working with Microsoft Excel and using various tools including advanced Filtering, VLOOKUP Function and Pivot Tables.
- Knowledge of Ad serving technologies, specifically Google Admanager (DART for small business) and the implementation of various types of banner advertising.
Hiring Organization: Chicken Soup for the Soul
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