Saturday, May 19, 2012

Record Breaking and History Making CES?impact to search?

The 2012 Consumer Electronics Show wrapped up this past weekend in Las Vegas. Somehow, in a down economy, this year?s show was the largest in event history drawing in over 3,100 exhibitors spread across almost 2 million square feet of exhibit space that attracted over 150,000 attendees who saw the release of 20,000 new products.

The question I must ask now is, how does the release of all these items impact what people may be doing online?

Some of the biggest items launched over the 4-day span included even larger TV?s, smaller smart phones, and more and more tablets running a variety of operating systems.

TV remote

What do all of these items have in common? They?re all portals to the Web and more specifically your content on the Web. This is not so surprising for devices like smart phones and tablets, but having your TV continually connected to the Internet is still a new idea in most households. The TV in our house is currently directly connected to the Internet, but I?m not quite browsing the Web from my couch  on a regular basis.I think the big obstacle is supporting hardware. Think keyboard and mouse instead of just your handy-dandy ergonomic remote control.

What does this mean for online marketers?

What happens when your living room TV becomes nothing more than a larger monitor in your house for the Internet? How does that impact search behavior among users? Imagine just seeing a commercial and it inspires you to immediately search for more information about that product during the following commercial. How much more crucial is it for your online advertising and content to match-up effectively with all of your other marketing activities?

TiVo used to overlay information about upcoming shows on the screen and they would allow you to push a button on your remote to schedule that show to record on your DVR. Imagine ?clickable? links in commercials and even embedded within shows to promote content. Search by click?

With the proliferation of more mobile devices and Internet usage also pushing voice commands, think of Apple?s Siri, do people search differently? Do search queries get even longer tail specific for accurate results, or do limitations in voice-recognition and artificial intelligence make search queries become more generic for a wider range of potential results to your search?

Whether you realize it or not: the search landscape is changing. You can either see it as searcher behavior is changing because of the world around us, or because of the way we act online - we?re morphing the world around us to fit our own needs.


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