Many marketers have failed to optimize QR Codes correctly in recent months.
Here's an article that explains a different way using a mobile "clipboard": http://mcloughlin.ca/insights/qr-code-optimization-a-different-concept-by-daqri">http://mcloughlin.ca/insights/qr-code-optimization-a-different
Source: http://www.openforum.com/idea-hub/topics/marketing/discussion/optimize-your-qr-code-correctly-and-differently-with-daqri
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