Friday, November 18, 2011

Best of the Month: WordStream's October Highlights

 

Halloween

Happy Halloween to all the lovable weirdos and kids-at-heart out there who still celebrate this silly holiday. (Stupid hats? Buckets of candy? What?s not to love?)

And check out our top 10 greatest hits of the month ? they?re SCARY AWESOME!

  1. Facebook Wall of Shame: Facebook's Failures, Criticisms and Missteps ? There?s no doubt that Facebook, by and large, is a massive success story ? but this infographic detailing the company?s various flubs and snafus was nevertheless our most popular post of the month by far.
  2. When Should You Pause Google AdWords Keywords? ? Learn two reasons why you might want to pause a keyword in AdWords to halt any damage it?s doing to your account.
  3. SSL Encrypted Search: Google Deals Low Blow to SEOs ? Last week Google restricted access to organic search query data from logged in users, citing privacy ? but SEOs everywhere are asking ?What?s privacy got to do with it??
  4. 10 Tips for Creating Content on Facebook That Gets the Thumbs Up ? Meg offers up some great tips for creating ?like?-worthy content that won?t bore your followers to tears.
  5. The Problem with the Google AdWords Impression Share Report ? Tom explains why budget-weighted impression share is a more reliable, valuable metric than standard impression share.
  6. Are Ads Really Just Answers? Google's Billion-Dollar Idea ? Google has taken to telling us that ?ads are just answers,? but considering how much money Google makes from ads, this rhetoric is a little hard to swallow.
  7. AdWords Experts Share the Secrets of Their PPC Success, Part 4 ? Great tips on achieving AdWords ROI from David Semprun, who got a high score using the AdWords Performance Grader.
  8. Google Analytics Premium, Real-Time Google Analytics, & What it All Means for You ? Google has rolled out improvements to their analytics package lately. Why? Because they want your data of course!
  9. Google AdWords Call Extensions: How & When to Use Call Extensions ? A section of our Ultimate Guide to AdWords Ad Extensions.
  10. Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials ? Learn how to make the most of the reports in the dimensions tab.

This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.

Source: http://www.wordstream.com/blog/ws/2011/10/31/october-highlights

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