Cobalt, a division of ADP Dealer Services is looking for a Social Marketing Specialist (SMR)
Social Marketing Specialist (SMR) is responsible for delivering Social Media and Reputation Management product to car dealership across North America.
SMR is tasked with daily activities in three distinct fields:
1. Social Media Management (SM). Provide the social media voice for multiple and distinct clients across all necessary social media channels, including but not limited to Facebook, Twitter, and YouTube. SMR is expected to provide daily content to all assigned channels and is often required to produce this content themselves to include writing blog posts and sourcing video and photo content that is relevant to client's customer base. Experience with marketing, journalism, creative writing, graphic design, website creation and social media tools are helpful with this field.
2. Reputation Management (RM). Identify and respond as appropriate to all online customer mentions, often including direct customer concern resolution on behalf of client. Work with client to install and maintain a robust customer review process. Experience with customer service, concern resolution and online search tools are helpful with this field.
3. Account Management (AM). Identify and build relationships with key points of contact at client locations. Provide expert consultation on best practices in use of SM and RM for business. Maintain relations with clients that result in continued and renewed business contracts. Experience with inside sales, car sales, key account management, call centers and B2B sales is helpful with this field.SMR is expected to maintain up-to-date knowledge of social media marketing trends, thought leadership and best practices. SMR will work with client via phone, web and email to create and manage their social media strategy. While travel to client locations is not typical, it is occasionally required.Experience managing Social Media for business use, excellent client communication and project management skills, strong writing, notation and communication skills, ability to work under pressure in fast-paced dynamic work environment. Occasionally, experience in B2B or retail sales may be substituted for Social Media Management experience.
Qualifications Required
(Experience, Skills, Academic):
- Experience managing Social Media for business use.
- Excellent client communication and project management skills.
- Strong writing, notation and communication skills.
- Ability to work under pressure in fast-paced dynamic work environment.
- Occasionally, experience in B2B or retail sales may be substituted for Social Media Management experience.
About ADP
Automatic Data Processing, Inc. (Nasdaq: ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, heavy manufacturing, and agricultural vehicle dealers throughout the world.
ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.
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