Provide clear and consistent direction and leadership to direct reports and/or vendor partners; Monitor daily site performance metrics, and work with various teams to produce and analyze weekly, monthly, and annual reports measuring the performance of the websites and online marketing campaigns; Utilize web analytics and other tools to research, analyze, and monitor customer, competitor, technological and demographic trends so that market opportunities may be realized and implemented; Manage deliverables, reporting, strategy implementation and all communications for SEO strategy; Research and develop SEO best practices to identify new market opportunities and maximize traffic growth and identify a robust SEO keyword list; Analyze SEO landing pages and the associated search keywords, and recommend site changes accordingly; Build and manage SEM (paid search) budget by brand and actively manage spend allocations versus budget; Keep current with emerging web technologies through relevant blogs, listservs, and events; Assure web-based information is archived for future needs and reference; Track and report on all site metrics; Work cooperatively with key team members, clients and vendors; Perform other duties as assigned.
Qualifications: Bachelors degree in Marketing; 5+ years experience managing paid and natural search programs for well-established online company; 3-5 years experience managing digital content and production for high traffic websites; Strong understanding of Google Analytics and Google Webmaster Tools; Must have a basic understanding of internet programming languages (not necessarily code a web site from the ground up, but how a footer file works, how include files work, domain hosting, image linking, etc.) Skills to include HTML and CSS a plus; Relevant eCommerce and digital experience; Ability to manage multiple projects in a fast-paced, deadline-driven environment; Exceptional communication and organizational skills; Proven ability to build consensus and work effectively within a cross-departmental team; Advanced computer and internet skills, including proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook); Passion, Integrity and Energy.
Work Hours: Full Time
Other Pay Info: Benefits:
Note: Applicants must be eligible to work in the specified location. No sponsorship is available unless noted in the description above.
Apply To Job
sem experts search engine optimization internet marketing online marketing website optimization
No comments:
Post a Comment