From Denise Lee Yohn:
During the blind auditions of NBC’s The Voice, the coaches are the ultimate shoppers. As they listen to countless contestants sing, they have to decide which ones they want to work with. The situation is not unlike a consumer...
Source: http://www.openforum.com/articles/5-lessons-from-nbcs-the-voice-on-how-to-differentiate-your-brand
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