How to Sell to the Man in the Chair

From Matthew E. May:

In 1958, McGraw-Hill magazines ran an ad that became known as the “Man in the Chair” ad. Over time, it became an icon of business-to-business (B2B) marketing. The ad showed a scowling middle-aged executive wearing a bowtie and a...

Source: http://www.openforum.com/articles/how-to-sell-to-the-man-in-the-chair

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