An understanding of customer behaviour in store, often gleaned only through trial and error and observation can be used as a positive sales tool. Rationalising consumer psychology in what drives a purchase has led to the formulation of protocol in determining how best to set out a store, appropriate and effective product placement, and establishing an atmosphere of subliminal messages geared towards improving sales.
An understanding of customer behaviour in store, often gleaned only through trial and error and observation can be used as a positive sales tool. Rationalising consumer psychology in what drives a purchase has led to the formulation of protocol in determining how best to set out a store, appropriate and effective product placement, and establishing an atmosphere of subliminal messages geared towards improving sales.
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