Summary of Duties
The Social Media Strategist is responsible for increasing awareness of military Quality of Life programs through focused new media marketing strategies, capabilities, and solutions. The Strategist manages the development and execution of content on various social media/collaborative sites.
Key Responsibilities
�?� Translates overarching strategic communication plan objectives into effective social media marketing strategies
�?� Assists with developing the overall social media strategy and its implementation to include the development of social media communications plans for various campaigns
�?� Manages blogs, podcasts (audio and video), and social media communication; updates and manages communications daily
�?� Maintains existing organizational social media platforms (e.g., organizational and campaign pages on Facebook, YouTube, Flickr, HOMEFRONTConnections, Twitter, etc.) through continuous posting of relevant material; creates and maintains new social media platforms as appropriate
�?� Manages content execution across multiple social media platforms
�?� Provides page moderation and spam management
�?� Works with specialized staff to design and deliver social marketing communication on various mobile devices (e.g., Blackberry, iPhone, Android, other smart phone and portable devices)
�?� Works with specialized staff in the design of mobile websites
�?� Works with specialized staff in the development of video blogs, podcasts, and short video tutorials
�?� Assists in the development and management of the social media calendar of events
�?� Develops targeted blogging strategies that align with communication plan goals and objectives; coordinates blogging schedule
�?� Identifies top industry bloggers and maintains regular outreach
�?� Increases social media presences for clients on social media platforms (e.g., Facebook, Twitter, YouTube, Tumblr, Pinterest)
�?� Assists in the design and development of other social media tools (e.g., widgets, eCards, etc.)
�?� Assists in the design of social media layouts and backgrounds as appropriate
�?� Stays abreast of new social media sites, platforms, and emerging technologies
�?� Prepares and edits video for web usage
�?� Updates and maintains the client content management systems
�?� Applies QR codes as part of the social media strategy
�?� Conducts training on the use/functionality of various social media platforms
�?� Serves as the administrator for a DoD social networking platform by providing user support and user training, and maintaining user database
�?� Expands the functionality and applicability of current social media platforms to increase the number of target audiences as well as audience engagement
�?� Researches new social media platforms to expand the organization's strategic communication capabilities
Qualifications
�?� Bachelor's degree in marketing, digital media, or a related fields
�?� Deep knowledge and interest in social media, including a curiosity about latest industry trends, technology, and changes.
�?� Ability to work with web analytics software
�?� Working knowledge of Apple Max OSX, MS Office, and Adobe Creative Suite preferred
�?� Knowledge of both traditional and leading edge marketing principles and techniques
�?� Skilled in the use of social media (i.e., uses such social media platforms as Facebook, Twitter, Google Plus, LinkedIn, YouTube, Pinterest, etc.)
�?� Working knowledge of how to apply various social media platforms to meet organizational strategic goals and objectives
�?� Strong organizational, time-management, and communication skills
�?� Demonstrated success performing multiple tasks effectively in a deadline-oriented environment
�?� Proven ability to work with a blended local and virtual team of project managers, writers, technical developers, and web and graphic designers
�?� Ability to gather data, compile information, and prepare reports
�?� Ability to plan, organize, and implement a range of social media programs and/or events
�?� Working knowledge of Google Analytics or other analytics platforms
�?� Familiarity with military communities preferred
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