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Betterfly.com is looking for a Chief Social Media Officer to join our downtown Chicago team.
Betterfly is the largest online marketplace for personal service providers like educational tutors, music instructors, beauty professionals and much more. We are looking to grow our touch points with our community through a new social media strategy and product which this hire will be charged with evolving and executing. This is an amazing opportunity to scope and drive an innovative social media product, hire a social media team, and manage a community of several hundred thousand members at a Lightbank / VC funded company that is growing at a rapid pace.
Requirements:
- You should live/love social media
- You should have managed the social media strategy and execution for multiple companies and or products
- You should have experience working with and educating large online communities through social media and technology tools
- You should have experience building and working collaboratively with teams
- You should be a creative thinker
- You should have a proven track record of turning products or initiatives into measurable successes
- You should have an in-depth understanding of social media platforms (Facebook, Twitter, Yelp, Google+, Pinterest, Foursquare, etc.) and how they can be deployed in different scenarios
Candidates must pay excellent attention to detail, as well as demonstrate superior communication, writing and organization skills. Candidates should demonstrate an ability to manage multiple tasks to meet deadlines, and a commitment to teamwork. If you are missing one of the above requirements, please explain which one and how you will make up for the lack of experience.
Responsibilities:
- Develop a comprehensive social media strategy that uses social media marketing techniques to increase visibility, membership and traffic across Betterfly and multiple social media platforms
- Oversee development and integration of our social media management product
Set and achieve goals for client adoption, community growth, share activity, and social commerce
- Manage production of content, optimizing content for search, and ensuring relevant linkages between website sections and our social media channels.
- Explore and implement new and alternative opportunities across social media platforms
- Strategize with and educate the Social Media team and others on incorporating relevant social media techniques into the culture, products, services, and key external relationships
- Collaborate with cross-functional leaders across Betterfly (Marketing, Product Management / R&D, IT, C-Suite)
- Partner with media buying and customer acquisition teams on integrated campaigns to drive brand awareness and fan engagement
- Manage analytics to analyze effectiveness of social media product and efforts
- Own the Social Media product(s) budget and P&L
The person who owns this role will have visibility and communication from top to bottom and across the organization. This is truly a cross-functional, senior position which will be expected to play a key role executing the company's business goals and objectives. This person will be responsible for developing, evolving and leveraging our social media product(s) to accomplish those objectives.
Compensation:
Compensation will be combination of salary, equity and benefits which is negotiable based upon experience.
If you have met the above requirements and have compatible work experience, we look forward to hearing from you.
Thank you for your interest!
The Betterfly Team
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