From Kim Bhasin:
It all started when Brian Levin and his friends spilled Red Bull into a bag of jerky. Energy and jerky: People are going to love this, right? "I said, what's the next Red Bull? We've got to find it," says Levin. And Perky Jerky was...
Source: http://www.openforum.com/articles/how-perky-jerky-built-a-quality-brand-with-guerilla-marketing
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