Webbing the gap between science and the public

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Technical & Design Producer / ADL / New York, NY

ADL/New York, NY

Join the nation's premier human relations/civil rights organization. We have a mission to fight anti-Semitism and hate, and to secure justice and fair treatment for all. ADL is looking for talented, passionate people who want to make a difference today...and tomorrow!

Technical & Design Producer

The Technical and Design Producer will: help facilitate the technical and content objectives for the organization's online presence; consult with internal clients and other project team members to build microsites and manage websites; act as a liaison for the creative content team and the IT technical team; research, recommend, and implement functional and technical specifications and solutions for the sites; research, recommend, troubleshoot, test, and implement online products and features and coordinate among cross functional teams to identify related challenges; be responsible for implementation and analysis of online technical products and systems.

Qualifications:

*Bachelor's Degree or equivalent combination of education and work experience.

*Three to five years of related experience.

*Familiarity with standard online concepts, procedures, and best practices.

*Fluency in HTML, Web publishing, and coding.

*Experience with content management system software, HTML, Dreamweaver, JavaScript, SQL, and usability principals.

*Experience with Convio software preferred.

*Strong communications skills.

*Ability to work in a dynamic, fast-paced office environment.

For immediate consideration, please send resume and cover letter to CorpRecruitmentMC@yahoo.com, Subject: Technical and Design Producer.

ADL offers a very generous benefits/vacation package. EOE.

Learn more about ADL at www.adl.org


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Source: http://jobs.searchenginejournal.com/job/technical-design-producer-new-york-ny-adl-6d67618b0d/?d=1&source=rss_page

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Is Your Marketing Campaign Working?

From JoAnne Berg, Wise Bread:

Sales and marketing costs are among the largest expenses in running a business, and they can be the hardest ones to evaluate.

How do you know if the time and money you are spending on marketing and sales is improving your bottom line? The truth is that ROI (return on investment) for marketing and sales spending is notoriously difficult to calculate. But it is possible to determine if your overall approach is working, and you can analyze your costs over time to get a picture of whether or not your efforts are effective. You can also track separate campaigns and see which ones result in a boost in sales.

To start with, let’s define these two terms.

• Marketing is any activity that creates a prospective customer—a prospect.

• Sales is an activity which turns a prospect into a buyer—a customer.

Analyzing the effects of your marketing and sales spending

It is important to keep track of these two activities separately so that you know how much you are spending on each category. First, set up your accounting systems so that you can easily see how much you spend for marketing, and how much for sales activities. If you run separate marketing campaigns, it’s wise to track the expenses of each one separately as well.

The second step is your sales reporting. It’s critical to be able to track your sales on a daily, weekly, and monthly basis, and compare them to last week, last month, and the same week and month last year. You will also want to compare them to your sales goals to see how you are doing. Otherwise, you won’t know if your numbers are going up or down. Those comparisons are critical.

Enter all these numbers into Excel to prepare a line chart of your expenses (marketing and sales separately) and sales revenue over time. Do you see a trend? When you ran that special campaign 6 months ago, was there a corresponding boost in sales revenue (it could be a bit down the line, say 30-60 days)? This will allow you to see any trends or patterns in sales revenue that is affected by your sales and/or marketing strategy.

Of course, increasing your sales is not the actual goal of your marketing efforts—increasing profits is the goal. So, it’s important to make sure that the sales you are gaining are profitable sales. To do this, add a line to your graph for gross profit, and you will get the picture very quickly.

What about the value of your time?

For many of us, especially those of us in service businesses, our marketing and sales efforts are more personal—they are mostly made up of our time doing networking, communicating via social media, talking to potential clients, etc. There’s no “cost” for this reflected in our accounting systems—but it is a real cost, and it’s important to know if your efforts are effective.

Here’s a suggestion that has worked for many of my colleagues and clients. For 90 days, commit to recording your time and tracking how many hours you spend on each marketing and sales related activity.

Then, graph the number of hours that you spend each week for each category that you are active in. Don’t just lump it all together—break out networking, social media, etc. separately so you can see what is working and what is not.

On the same graph, record weekly billings, weekly new client proposals, or whatever metric is most meaningful to you, and compare that trend with you are spending your time. This is a great way to see if you are getting the most out of your efforts and will let you know where to spend more time and where to spend less.

It takes money to make money

Marketing and sales efforts are a critical part of the success of any business, and they’re often one of your biggest costs. The trick is to spend time and money on the activities that really make a difference to the bottom line. Over time, these graphs can be invaluable in making sure you do just that.

JoAnne Berg, CPA is the founder/CEO of Peer Coaching Network, Inc. in Carlsbad, California. She is a trusted business advisor with over 30 years of experience as an entrepreneur, CFO/COO, and CPA/advisor to closely held businesses. Read her blogs at The Art of Small Business. You can follow her on Twitter @JoAnneBerg and on Facebook.

Source: http://www.openforum.com/idea-hub/topics/marketing/article/is-your-marketing-campaign-working

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Sharing advice from our London site clinic

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Watch the lunar eclipse from anywhere

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High Potential - Product Marketing Manager / Philips / Eindhoven, North Brabant, Netherlands

Philips/Eindhoven, North Brabant, Netherlands

High Potential - Product Marketing Manager

Job ID 77001
Location: Netherlands - Eindhoven

Experience Level: 3-5 years
Education Level: Other
Type of Function: Full-Time Regular
Travel Percentage: 25

Organization Description:
Philips Lighting is the global market leader in the lighting industry, with recognized expertise in the development, manufacturing and application of innovative lighting solutions. We offer our expertise, depth and reach across the entire lighting value chain to improve and simplify the work of our professional partners wherever our knowledge and reach can create value for them. From LED light sources to the increased role of controls to all-inclusive tailor-made solutions. Our approach is to observe and listen to people�??our customers, consumers and stakeholders- to ensure that what we do every day addresses their real needs and aspirations in life. Together with architects, lighting designers, city planners, public authorities, and even with consumers in their homes, Philips Lighting seeks to simply enhance people's lives with light.

The Business Line Office/Idustry/Healthcare of Professional Lighting Solutions EMEA compasses the whole geographical area from Cork in Ireland tot Vladivostok in Siberia and from North Cape in Europe to Cape Good Hope in South Afrika. There are many challenging business issues in this huge regio, from very mature markets tot developing country issues. The transition tot LED and solutions, new copetitors and the groweth amibitions make it a dynamic external and internal evironment. The portfolio of products covers everthing which is needed to light factories, warehouses, offices, supermarkets, hospitals etc.

Your Responsibilities:
The Product Marketing Manager deploys the 3-year product marketing strategy: In this role, you identify latest development & tendencies in the market of your portfolio and translates customer insights into meaningful product innovation in portfolio. You contribute to segment strategy and VPH's and leads the development and deployment of the product straegies for your portfolio in close alignment with the respective segment manager.

In the business line Office/Industry/Healthcare, focus will be given to develop the roadmap for the bottom part of the portfolio in the coming years. In this position the product manager plays a vital role to create new solutions.

Your Profile
You have proven technical and commercial skills an you can operate in both worlds. A background in the semi-conductor industry or in an environment with short product lifecycles can be of help (like Philips Consumer Lifestyle).

- Experience in B2B
- Capable to understand technicians, but be a marketer as well
- International background or willing to work in an international environment

Are you :
- enthusiastic
- a decision taker
- market & customer focused
- a strong and open comunicator

If you recognize yourself in this profile and would like to take this challenge, we invite you to apply!

To find out more about the dynamic world of Philips Lighting, please check our One Lighting Story - Video.

Your Profile:
For this role we're looking for High Potential candidates, with the right combination of competencies, experience and potential to grow. Please note that an online ability test and an assessment will be part of the selection process.

We will offer you a Development Program, in which a personal development plan will be defined. This plan should enable you to grow progressively towards a Senior Management role. Emphasis will be placed on further developing your management and business orientation skills.

Among our supporting tools, you'll find our Individual counseling and coaching sessions, our Talent Curricula, which includes different training/skills programs with personal development opportunities, and our Development Center, which will provide you with a global overview of our company and potential career paths, helping you to make cross moves into challenging new functions, in new areas. For further information, please follow the High Potential Program link.

* Contacts: Marloes Pieterse
+31 6 1160 2686

Notes, Engineering, Scientific, Management, Manager, Marketing, Marketing, Marketing Manager, Product Marketing, Operations, Product Manager, Science, Semiconductor

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Source: http://jobs.searchenginejournal.com/job/high-potential-product-marketing-manager-eindhoven-north-philips-f59bb6dbfd/?d=1&source=rss_page

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