SEM Manager & Guru / Hair Direct / Bainbridge, PA

Hair Direct/Bainbridge, PA (Lancaster County/Central PA)

An SEM Badass. A smart, passionate and motivated senior-level SEM/SEO analyst and guru. We need someone who really knows how to get sites ranked organically, and how to develop a search marketing strategy.

We also currently spend about $50k per month on paid placement so the successful candidate would need to have experience and expertise managing PPC programs and campaigns.

This person would be responsible for ALL aspects of our SEM. We are a small company (approx 40 employees) with a robust marketing and development team, looking to add an SEO and PPC expert into the mix.

Full job description: http://www.hairdirect.com/About/Join/Jobs/SEM.aspx

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Source: http://jobs.searchenginejournal.com/job/sem-manager-guru-bainbridge-pa-hair-direct-6bb4d00c6c/?d=1&source=rss_page

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Media Buyer / SEM Specialist / Cyber2Media, Inc / Beverly Hills, CA

Cyber2Media, Inc/Beverly Hills, CA

Position Overview:
The SEM Specialist will research, build and optimize PPC campaigns for our suite of domains in the finance and education verticals. The focus will be to ensure that campaigns are translating into high quality leads and that each campaign is profitable. You will be conducting keyword research, improving click-through rates and quality score, optimizing and testing ad copy, managing bids and PPC budget, and optimizing conversion. You will also be working on other media buys, such as display advertising and targeted placements on niche websites. The ideal candidate for this position will have a technical background, thrive in a fast-paced environment, and be very proactive in bringing new ideas to the team.

Responsibilities:
�?� Design, develop, and manage SEM campaigns for a fleet of domains across various search engines, including campaign structuring, keyword research, keyword management, keyword bidding, ad copy writing and testing, and all other core capabilities required to maximize results, drive volume, and hit Cost Per Lead targets
�?� Conduct competitive analysis, benchmarking and monitoring and provide recommendations on increased performance in the areas of paid search
�?� Generate innovative ideas for increasing lead generation in all SEM endeavors
�?� Stay up-to-date on latest SEM strategies and trends, while continually leveraging new tools and industry best practices to boost effectiveness of campaigns

Requirements:
�?� 2+ yearsʼ experience within a dedicated in-house SEM position
�?� Experience in managing large Google AdWords campaigns of at least $50K/month
�?� Google AdWords Certified
�?� Experience in managing Cost Per Acquisition / Cost Per Lead campaigns
�?� Strong knowledge of affiliate marketing and PPC advertising, including the building and optimizing of campaigns
�?� Ability to compile and analyze performance data and metrics
�?� Strong analytical skills
�?� Proficient cross-departmental collaboration and communication
�?� Great attitude and a willingness to learn

Salary commensurate with experience and benefits package offered. To apply, please submit your resume and cover letter to the address listed above. Indicate the position for which you are applying in the subject line. Visit us at: www.cyber2.com.

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Source: http://jobs.searchenginejournal.com/job/media-buyer-sem-specialist-beverly-hills-ca-cyber2media-inc-5c74e6dd4d/?d=1&source=rss_page

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6 Reasons Why December is the Most Wonderful Time to Buy a New Software Solution!

 

Have you been planning all year on finding a new PPC software solution for your business?but keep putting it off? While procrastination rarely brings anything other than stressful all-nighters and last-minute gift expeditions to the 24-hour CVS, you might be in luck this time?December is a great time to spend that last bit of unused budget on a new PPC software solution!

After reading Jason Miller's great article at Marketo, I thought that we'd also take a minute to remind folks about why this is a great time of the year to purchase new software for your PPC campaigns. So break out the hot cocoa, hang those stockings by the fire, and get yourself a shiny new software solution to put under the tree this year.

We?ve got 6 fabulous justifications for investing in PPC software before the end of the year:

1. Deals that Deck the Halls!

With the year coming to a close, many software vendors whose fiscal year matches the calendar year are sweating bullets as they try to meet annual quotas. This is great news for you though, since vendors will be encouraged to give you deep discounts to meet those year-end numbers.

2. Get the Best Bang for Your Budget.

If you?re in a ?use it or lose it? budget scenario, why not get something useful with those funds rather than see them melt away like Frosty in July? This is especially important because unused budget money can result in you getting less budget funds in the future. Naturally this isn?t an invitation to go on a Best Buy spending spree, but if you can use those funds to get a great deal on software?especially software that delivers ROI?you?ll impress everyone with your savvy shopper skills.

3. Get in on that 2011 Tax Break.

Services and software purchased now can be deducted from your 2011 tax bill. How great is that?

4. Bring in the New (and More Profitable) Year Early.

Purchasing and beginning to use new software now means you?ll have four great quarters ahead of you in 2012, rather than wasting Q1 on figuring out PPC options and getting your ducks in a row.

5. Get Your Crew Excited!

Having a brand new software solution in place that you can show your sales team at Sales Kickoff will keep things lively and interesting.

6. There?s No Time Like the Present.

Good PPC software can save you tremendous amounts of time and money, and every day that you don?t take advantage of those opportunities, you?re missing out. So why wait?

This is a smart time of year to get some great deals on software that will continue to benefit your business throughout the coming years.

Not sure if you even need PPC software? Check out our free guide: ?Four Signs that You Need PPC Software.?

This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.

Source: http://www.wordstream.com/blog/ws/2011/12/13/why-buy-software-in-december

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Resources to support a new and open world for learning

Source: http://feedproxy.google.com/~r/blogspot/MKuf/~3/ogblrNyQsE0/resources-to-support-new-and-open-world.html

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The 7 Slides You Need for an Epic Monthly Marketing Report

Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company?

One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact.

Social Media Specialist / The World Company / Lawrence, KS

The World Company/Lawrence, KS

The World Company. Social Media Specialist? The World Company is hiring for a Social Media Specialist to be responsible for designing and implementing social media strategies, products and tools to be used by the sales team to be sold to our advertisers. Specialist will work directly with advertising and media marketing departments on effective use of social tools to promote our products, content and services to be sold to advertisers; and support the company's ongoing efforts to integrate social and news media as a key component of our client services. Ideal candidate will have at least two year's experience working with social media tools and techniques with proven ability to create and execute online social media campaigns; leadership experience with strategic planning and marketing of successful online communities; proven track record for managing online communities and creating positive and successful community engagements; expertise publishing or participating on blogs, social news, video/photo sharing, social networking applications with a strong personal online reputation; strong results-driven project management experience plus proven public relations skills; detail-oriented and excellent verbal and written communication skills; outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines; bachelor's degree in Journalism, Communication, Marketing Public Relations or related field preferred; and ability to drive with valid driver's license, proof of insurance and safe driving record. To apply submit a cover letter and resume to . Please include links to onlinecommunities/accountsyou have been responsible for managing. We offer an excellent benefits package including medical insurance, 40Ik, paid time off, employee discounts and more! Background check, pre-employment drug screen and physical lift assessment required. EOE

Category:

Marketing, Advertising & Business Dev., Keywords:

Social Media Specialist


Note: Applicants must be eligible to work in the specified location. No sponsorship is available unless noted in the description above.

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Source: http://jobs.searchenginejournal.com/job/social-media-specialist-lawrence-ks-the-world-company-fc5e3dfe2d/?d=1&source=rss_page

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MARKETING MANAGER II / Cleveland Clinic / Beachwood, OH

Cleveland Clinic/Beachwood, OH

Responsible for the development and implementation of Marketing strategies for the following areas:  Heart & Vascular Institute, Respiratory Institute and Critical Care Transport. 

 

Summary: Develops, coordinates and monitors comprehensive marketing strategies. Serves as liaison and consultant in the implementation of Foundation marketing objectives. Assesses and develops new programs and services. Analyzes and evaluates marketing performance outcomes and recommends changes to optimize competitive position.

Job Responsibilities: Formulates strategies based on environmental analysis, market research, competitive analysis, and operational availability. Provides marketing vision, innovation and leadership to product line medical staff and management. Plans and develops product line marketing budgets linked to key tactics. Initiates public relations tactics with the Department of Public and Media Relations and provides key department information upon request. Manages and directly supervises Marketing Associates, Coordinators, Specialists, Fellows and Interns. Mentors and provides growth and learning opportunities for staff. Collaborates with Department of Communication to develop communication tactics and acts as the product line liaison. Provides customer service assistance to product lines. Other duties as assigned.

Education: Bachelor's Degree in Marketing or related field; Master's Degree preferred.

Experience: Minimum of five years in-depth product line marketing experience. Health care preferred. Experience with marketing principles, research, policy analysis and program development required. Experience with complex medical tertiary care delivery systems, primary care and managed care preferred. Strong financial analysis, problem solving and communication skills required.

Licensure/Certification/Registration: None

Physical Requirements: Requires frequent sitting, standing and walking. Manual dexterity to operate a computer. Requires the ability to walk and drive to other hospitals and facilities to attend meetings. Must have normal or corrected vision.

Work Hours: Full Time
Other Pay Info: Benefits: Medical, Dental, Disability, Prescription, Vision, Life, Hol

Note: Applicants must be eligible to work in the specified location. No sponsorship is available unless noted in the description above.

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Source: http://jobs.searchenginejournal.com/job/marketing-manager-ii-beachwood-oh-cleveland-clinic-10521aab3c/?d=1&source=rss_page

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