Sunday, June 3, 2012

Split Testing Ideas for PPC Advertising [Infographic]

We're often on about the importance of testing multiple versions of your ads as a means of seeing what messaging really works with your audience and thereby maximizing your clicks and conversions. It's one thing to acknowledge the importance of testing, but it's another to implement that strategy if you're not sure what to test.

The folks at AdChop have put together an infographic with a bunch of ideas for things to test in your ads, including text ads and image ads (these principles also apply to landing pages, your home page and anywhere else you're looking to drive conversions and engagement). Check it out!

Ad Design Tips - Infographic
AdChop ? More Profitable Ad Campaigns

This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.

Source: http://www.wordstream.com/blog/ws/2012/04/13/ppc-split-testing-ideas-infographic

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