Where's Mesothelioma, What Is Cord Blood & Other FAQs About Our Most Expensive Keywords Study

Earlier this week we released a study that revealed the 20 most expensive, high-search-volume keyword categories to provide some insight into where Google makes all its billions in ad revenues, as well as tips on how to target super-competitive keyword verticals.

The response was overwhelming! I’d like to especially thank Ryan Singel at Wired Magazine, Laurie Sullivan at Media Post, and Karen E. Klein from Financially inKleined who helped us get the story out early on, as well as the thousands of folks who blogged and tweeted about the story this week. (And of course thanks to my colleague, the brilliant Ms. Elisa Gabbert, for having come up with the idea in the first place!)

In this post I would like to briefly talk about the most common questions that came up about the study in the blog comments and on Twitter.

Why Isn’t Mesothelioma in the Top 20?!

By far the most common question people were asking was about the apparent demise of mesothelioma among the most expensive keywords. Several years ago a study was released that found “Mesothelioma” to be the most expensive keyword in the world. Mesothelioma, a rare form of cancer, usually caused by exposure to asbestos, is very valuable to search marketers because of million-dollar asbestos lawsuit settlements. So why isn’t “mesothelioma” in the top 20?

Our study was different from the older study because we looked for large, high-volume keyword categories, as opposed to looking for just expensive individual keywords. So keywords containing the word “Mesothelioma” were rolled up in several of our top keyword categories, including #19, the “Treatment” category (example search query: “Mesothelioma Treatment”) as well as our “Attorney” and “Lawyer” keyword categories (e.g. “mesothelioma lawsuit”).

What Is Cord Blood? What’s That Doing There?

A lot of people were wondering about cord blood, what it is and why it’s on the list. Take this discussion on Wired for example:

 

In fact so many of you were probably wondering the same thing  - "Cord Blood" was listed as a trending topic yesterday on the Homepage of Yahoo.com, and we appear to have caused a 30x spike in the daily search volume for cord blood on Google, according to Google Trends!!

When I first compiled the study results, I didn’t know what “Cord Blood” was either! It turns out the industry has to do with rich parents preserving their children’s umbilical cord with the idea that the stem cells in it will be able to cure diseases in the future. The storage of cord blood has a large upfront cost and substantial ongoing payments (presumably you’d want to store it forever), so I think that this is another example of an industry that can make lots of money from a single customer over a long period of time — making it not unwise to pay $27 per click, even if only one out of 50 of those who click on the ad actually signs up for the service.

What About Travel Keywords?

Our study was conducted on a list of the top 10,000 most expensive, high-volume keywords on AdWords which we compiled from our trillion-keyword database and the Google Keyword Tool. Since travel is a low-margin business (with much lower average CPC’s), there just weren’t a lot of travel keywords in the top 10,000 most expensive keywords that we analyzed. This isn’t to say that Google doesn’t make lots of money off travel by any means.

What About Keyword Categories #21 and Beyond?

A few of the observant readers from Wired, Twitter and elsewhere noticed that the percentages in our pie chart didn’t add up to 100%. The individual slices, when added together, totaled around 70%. What’s up with that?

What’s missing is a pie slice category called “Other Keywords,” which make up around 30% of the pie. That 30% consists of over a thousand smaller keyword categories, each taking up a smaller and smaller piece of the pie. It’s the “long tail” of smaller keyword categories that in total generate a tremendous amount of revenue for Google.

Our graphic designer decided that it was more important to showcase the named keyword categories on the graph rather than having the keyword category called “Other” (which would have eclipsed “Insurance” as the number 1 keyword category). So that’s what was up with that.

What's It All Mean?

The story I told about this data had to do with the kinds of industries that would be willing to pay a lot for each click, since the ROI on attaining a new customer is so high. But one funny commenter on the Big Picture blog had a different interpretation:

Insurance, loans, mortgage, credit ... winding up with rehab and treatment, when you might finally have to use that banked cord blood. Sound like your life story?

What Else Do You Want to Know?

We’re in a unique position: we have access to a huge amount of keyword data with a lot of fascinating insights buried inside. What other questions about AdWords and keywords would you like to see answered here?

This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.

Source: http://www.wordstream.com/blog/ws/2011/07/22/mesothelioma-cord-blood

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Making the Case For SEO in a Social Media World

by Stoney deGeyter

Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need to be convinced they actually need to do it.

In the last few years social media has jumped to the forefront of online marketing for many small businesses. Some business owners aren't even bothering to market (or in some cases even build) their websites anymore.

They can just create a Facebook page.

Or a blog on Blogger.com

Or tweet on Twitter.

Or build a Google Places page.

Are we entering an age where SEO just doesn't matter?

You can now get a local ranking on Google just by having a places page. No website needed!

When all these other avenues are available, many without all the added marketing "expense," is SEO still viable?

The short answer is yes, SEO still matters.

SEO Still Matters

That was important so I made sure to say it twice!

There are many reasons why SEO should still be on the forefront of your online marketing efforts. I'll make the case below, but before I do, I want to stress that I'm not trying to take anything away from Facebook, Google Places, Twitter or other social media efforts. I'm sure someone *cough@martijencough* could write a post titled "Making the Case for Social Media in an SEO World!"

But since social media is the new big "it", I think it's important to revisit the case for SEO, as a solid reminder as to why it still matters.

You have Ownership of Your SEO

If you own your own domain name, your website belongs to you. It's yours.

The same can't be said about your Facebook, Places or Twitter profiles. Whatever marketing you do on these other profiles may be building your business today, but what if any of them go out of style? (Anyone remember MySpace?)

The marketing you do TO your social media profiles is temporary at best. At any time you can be removed, be kicked off, lose your profile or see the site disappear. If your web host doesn't like you, you get to take your site (you do have a backup, right?) and find another hosting company. You get to keep it, and no one can tell you otherwise.

That means the SEO you do for your site is also yours. All that work, effort and money invested is yours to keep as long as you keep your site hosted.

SEO Gets You Noticed by Your Customers

Social media is great for getting the word out and building your brand, educating your audience and even providing information about your services. All good. But SEO puts you in front of your buyers. Top rankings put you in front of people that are interested in what you have to offer but don't already know about you.

One of the goals of SEO can be to get people to engage with you on your social networks. This helps build long-term relationships. But SEO gets you in front of people who don't already know where to get what you offer. That's why they go to search engines.

Top rankings put you front and center for searchers who have an active interest in what you do. These are potential customers, not just information seekers. This is your money audience!

SEO Has a Mighty Long Reach

Your reach with SEO can be far greater than your reach in your social networks. Sure you can build a lot of followers and friends and they can repost or retweet your content to get an even wider audience... provided they are looking at the time your tweet or post goes out.

You may have 10,000 friends and followers, but are they all looking at you moment you need them to be? If not, your message is lost.

SEO puts you in front of your audience when they search. Even PPC can fail here as ads roll in and out depending on your available budget. But with SEO, once you get those top rankings, your link is there for all the world to see.

Not only that, but the more keywords you optimize, the bigger your reach can be. Optimizing your site for well-searched keyword phrases puts you in front of a larger audience. Optimizing even low-volume phrases in large quantities can boost your reach even more while increasing your ROI. (More on that below.)

SEO is Relevant Now

Driving someone to your social media page gives them only limited amounts of information. It's kind of a one-size-fits-all approach. Driving visitors to your site, through SEO, gives them all the information they need to make a purchase decision.

One of the beautiful things about SEO is that you can also drive each searcher to the most relevant page on your site, based on the query. That's what optimizing is all about. Each page is optimized for a set of keywords that are most relevant the searcher. This is custom-fitting at it's best!

SEO Focuses on the Conversion Experience

When a properly strategized SEO campaign is implemented, your website should see a boost in user experience. Your SEO should be looking further than optimizing keywords onto a page. They should be analyzing your site architecture, calls to action, internal links and conversion processes.

When your SEO focuses on the conversion experience, your site becomes much more about getting your visitors the information they need while making them confident in their purchase decision. The better user experience, the more loyal customer you create. Driving traffic to a site without considering usability can be akin to pouring water into a leaky bucket.

Your Competition is Performing SEO

Your competition is ranking for the keywords that would otherwise be driving business to your site. If you're not competing for those keywords, search engine traffic is being diverted to them. That sound you hear is your profits going to your competition!

If your competition is investing in SEO, shouldn't you be? If they are working hard at earning top search engine rankings, don't you want to be right there next to (or above) them? And if your competition isn't there today, they may be there tomorrow. Don't let them get the competitive advantage on you.

SEO Delivers the ROI

The return on investment in SEO has been proven time and time again. It's different for every industry and website, but in the long term, because SEO is long-lasting, the ROI validates itself. Compared to other forms of advertising, SEO can be a bargain.

The ROI on social media has yet to be fully proven. Its great for building an audience and driving brand awareness. It's even better in conjunction with your optimization campaign, to create links and build off the SEO. As a standalone service, however, the benefit of social media is extremely limited. It's only one piece of the marketing pie.

SEO has Extreme Longevity

SEO is (almost) forever. A page properly optimized today is a page properly optimized after the next four Google updates. On-page optimization is good for a very long time. Once you have that then you just need to continue to build your site and keep your audience interested. This is where social media, link building and content strategy really helps; they help maintain your position once your site is optimized.

This is why so many are flocking to social media. They think this is the way to get in front of your audience. And it is, but it's only part of a smart marketing strategy. Getting your site optimized internally, and using social media and link building externally, gives you a long-lasting optimization campaign that withstands the tests of time.

Focusing on SEO, even as social media is the new, shiny thing on the block, still makes a lot of sense. If you bring in the right people to do the job, your optimization campaign should be one of the primary drivers of traffic, conversions and new customers.

Of course, you already knew all this. But it's nice to have the reminder.

Follow me at @StoneyD, and @PolePositionMkg.

Be sure and visit our small business news site.

Source: http://www.searchengineguide.com/stoney-degeyter/making-the-case-for-seo-in-a-social-medi.php

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How To Enhance The Ldl cholesterol Levels Naturally

Marketing Articles Sponsored by Moe Tamani, the Internet Marketing Consultant


You have got some ways to decrease the Cholesterol levels naturally Be away from the drugs that management the Levels of cholesterol because they can be dangerous for you ,as they could cause liver and immune problems ,normal weak spot and weaken the muscular tissues ,and in addition it could be most cancers risk


Here are the pure ways in which lowers your Cholesterol: 1 -Lifestyle changes 2 -Reducing stress 3 -Exercise four -Giving up smoking 5 -Diet And a magic secret which is: Drinking more water

How can you do this?

1- Lifestyle adjustments: ? You have to eat balanced meals, like contemporary fruits and vegetables ? Olive oil and Fish oil in your food plan is very important and really helpful to your health ? Be away from consuming hydrogenated oil and processed food ? Quick meals could be very dangerous because it is full of dangerous fats and salts and with no calories ? Cookies, muffins, muffins comprise sugar and unhealthy fats So it's important to keep away from these poisons to improve your health It might be inconvenient initially however it's a must to adapt to this routine

2-Lowering stress: The good strategy to cut back the stress is by beginning to add some beneficial software to your arsenal, like bio-suggestions, meditation and going out to have a while to chill out as touring a minimum of one day Be away from caffeine especially in soda and low As you must take away the soda from your consuming habits

3 -Train: Train will help you to reduce the stress and it is without doubt one of the most essential issues to improve your health and lower your Cholesterol degree, not less than walking everyday, this can lower the dangerous Cholesterol (LDL)

4 -Giving up smoking: It's the most important thing you must do for yourself and for the folks you love, by giving up smoking, the good Cholesterol (HDL) will increase naturally

5-Weight loss plan: It's a must to observe your doctor directions and orders in regards to the balanced food like: vegetables and fresh fruits

Some helpful food is: Good fats and oils like (Olive Oil ,Fish Oil) Recent vegetables and fruits Fish (mercury free) Grapes and Orange juice Legumes Curry Avocados Garlic Blueberries (they're so helpful, they are fruits however in a category by themselves) Nuts and Seeds Oats and soluble fibers

Be away from: Caffeine Wheat Red meat Muffins Soda Alcohol Quick food Cookies Canned or ready food Refined sugar

Listed below are some supplements that can assist in improving your health and lowers your Ldl cholesterol: B complex Vitamin C, E,D Coral Calcium Fish Oil Plant Sterols Policosanol Magnesium

Don't hesitate and make all these adjustments in your lifestyle to undergo a positive approach to enhance your well being without spending cash on Cholesterol drugs


Source:
How To Enhance The Ldl cholesterol Levels Naturally

Article By:
Elizabeth Sherrell

Source: http://www.internet-marketing-cafe.com/Art/212420/31/How-To-Enhance-The-Ldl-cholesterol-Levels-Naturally.html

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Website Design & Development Company SmallBox

 Small Box

Source: http://www.deepripples.com/partners/smallbox

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Beyond PageRank: Graduating to actionable metrics

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How Google Analytics Custom Reports Helped My Client to Increase His Revenue

Posted by Sajeet Nair

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

I often wonder how the life of an SEO consultant would have been if there was no Google Analytics. I mean, sure in that case a lot of paid tools like Omniture, Webtrends etc. would have dominated the analytics segment of the online world, but then, that would also mean that business owners around the world would have had to pump in those extra bucks into their online marketing campaigns.

Google Analytics has become such an integral part of our data analysis and still quite often we land up criticizing it for some of its smallest flaws. But in all of this love and hate game, we always forget the most important feature of this wonderful tool i.e. its absolutely FREE and there are a lot of features that a lot of other paid tools do not offer.

On a personal note, I have always believed that Custom Reports, Custom Variables and User Defined Variables are some of the most underrated features of Google Analytics and many internet marketing firms do not use these amazing features to their fullest potential. In fact, if used intelligently, Google Analytics more than often can help you come out of tricky situations, especially when you are dealing with high end and high profile, demanding clients.

Imagine a client whose SEO, PPC and Social media campaigns are doing really well and yet he comes to you and states that he wants his website to generate more revenue. Keeping this situation in mind, I decided to analyze one of my client's website from usability point of view and as usual I turned to Google Analytics for some help.

Now before the word "usability" misleads you I would like to clarify that by usability I meant understanding and analyzing the performance of my website across different browsers in terms of the metrics provided by Google Analytics. I created a simple custom report with "Browser" as my key dimension. The whole idea was to find loopholes in the website from a browser point of view using some of the key user metrics like bounce rate and %exit. Once I have the data for the under-performing pages the next step would have been to identify any browser compatibility issues like page not loading properly or improper screen resolution etc.

Before we discuss the findings of the report let's just have a look at how to go about making this report.

We are generating a simple custom report with some of the key basic metrics like Revenue, Bounce Rate, %Exit, and Unique Purchases. And the dimensions selected are Browser, Page and Keyword. Now that we are done with the report let’s start with some analysis. For your information, only a few combination of metrics and dimensions are allowed. You can check the complete list here.

As I mentioned earlier, the whole idea was to generate a report that would help me in understanding the performance of the website in terms of its usability. But on creation of the report what I found was pretty startling.

For any internet marketer it's a dreaded sight to see large number of visits in conjunction with negligible revenue and I was well aware of the fact that it's only a matter of time before my client found out about it. It is clearly visible that Opera and Opera Mini browsers are driving almost same number of visits to our website but the difference in revenue is pretty huge. Obviously, this called for an investigation. The question hounded me for 10 whole minutes ( I mean sure 10 minutes sounds very less but trust me for those 10 minutes I was going crazy).

Anyway, while I was scratching my head over it, something else caught my attention.

I found that I was getting almost 5200% more (yeah you are seeing the right numbers!) revenue from Android browsers when compared against same number of visits from Opera Mini. I was nervous and happy at the same time and I knew that I had to get to the bottom of this. I immediately opened my website on Opera mini, Opera and Android browsers to understand what was stopping Opera Mini users from buying products from my site.

Well simply put, Opera and Opera Mini users were taken to the desktop version of the website. As you must be aware, Opera Mini is a mobile browser and as any SEO consultant would know, the obvious recommendation here would be to take the user to the mobile version of the website. But how do we convince the client?? The answer lies in the report itself.

That's when I showed the android numbers to the client. Turns out that Android users were taken to the mobile version of the website. (That's when we hit our Eureka moment ). This is nothing but hardcore evidence that shows that by simply taking the mobile users to the mobile version of the website the revenue will definitely improve. The above data when presented resulted into our recommendations getting implemented without any doubts or concerns at the client's end.

Once again Google Analytics made me a hero. I would be sharing more such reports with all you amazing SEOs and would love to hear back from you.

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Submit URLs to Google with Fetch as Googlebot

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