In Google Ads, keyword match types are parameters that you set on your keywords, which determine how your PPC ads are triggered. These parameters tell Google Ads how precisely the user search query must match your keyword. As such, Ads match types offer advertisers varying levels of control over their keywords and PPC ads. In Google Ads, there are four keyword match types to consider: • Broad Match • Modified Broad Match • Phrase Match • Exact Match
In Google Ads, keyword match types are parameters that you set on your keywords, which determine how your PPC ads are triggered. These parameters tell Google Ads how precisely the user search query must match your keyword. As such, Ads match types offer advertisers varying levels of control over their keywords and PPC ads.
ReplyDeleteIn Google Ads, there are four keyword match types to consider:
• Broad Match
• Modified Broad Match
• Phrase Match
• Exact Match