Multiple Layers of Your Brand

From American Express OPEN: During the fall of 2010, the Women Presidents' Organization (WPO) and American Express OPEN hosted the Fall Regional Seminar Series in four U.S. cities: Boston, New York, Chicago and Seattle. The series brought together women business owners to hear a keynote address presented by Professor Neeli Bendapudi, Ph.D., on “The Living Brand," which taught attendees how to assess and improve their living brand. To l

Source: http://www.openforum.com/idea-hub/topics/marketing/video/multiple-layers-of-your-brand

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