A personalized experience. That’s what two entrepreneurs hope to give every customer who buys one of their wooden surfboards. While these small business owners welcome orders over the phone or online; they’d rather have a more intimate connection with their clients. And that’s why they invite their fellow surfers to come to the company and build their own surfboard...classroom-style.
Source: http://www.openforum.com/idea-hub/topics/marketing/video/american-business-chairmen-of-the-board
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