Deep Ripples had the opportunity to assist an international non-profit web design company.
Discovery
Deep Ripples discovered the client had no organic listings for its relevant terms, but had a powerful platform with strong age and pagerank.
Goals
The goal for this client was to optimize the existing site to see if its authority could buoy its position for any valuable search terms, particularly "non profit web design".
Solution
Deep Ripples recommended optimization of existing resources, including reorganizing navigation and optimizing on-page factors and link architecture of their website. An audit of link popularity showed "juicy" links with poorly optimized anchor text that the client could have altered in their favor.
Results:
- Within 30 days the client achieved top 5 placement in google for the term "non profit web design" (previous rank was somewhere beyond 1000).
- "non profit web design" is the top source of search traffic to client's site.
Source: http://www.deepripples.com/results/non-profit-web-design
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