Johnson Publishing Company is seeking two Integrated Marketing Managers for both its New York and Chicago offices.
Primary Responsibilities
Execute advertising category and project-specific initiatives, including but not limited to: advertorials, consumer events, merchandising, promotional programs, online and social media efforts for EBONY and JET.
Develop effective and creative ways to execute programs for specific categories and advertising accounts
Works closely with the Detroit and Atlanta sales team to develop fully integrated marketing programs
Interpret syndicated and qualitative research and apply consumer insights to proposals and presentations (MRI, Mars, Halls, Starch, NetRatings, GoogleWorks, JD Power, etc.)
Category development and execution�?? develop specific strategies for key advertising categories
Excellent marketing proposal writing skills
Recommend creative integrated ideas that leverages EBONY's and JET's core strengths and meet clients' objectives and goals
Ensure marketing programs are within designated budgets and are aligned with the client's goals
Attend client sales meetings and presentations as needed
Strong presenter of materials and information
Able to give clear direction to a creative team and provide succinct feedback
Assists sales staff in identifying appropriate client merchandising opportunities
Research competitor programs and events
Seek prospective new marketing program opportunities nationwide
Generate leads for partnerships and develop new business relationships
Highly organized and detailed-oriented
Position reports to the Integrated Marketing Director
Job Requirements
Ideal Candidate Qualifications
Ideal candidate has 5-7 years of advertising or marketing experience
Must have a minimum of 5 years experience in at least two of four integrated skills
Digital
Mobile or Social Media
Promotions, Events, Sponsorships
Worked at a major media company, advertising agency or held a marketing role at a company in a fast paced work environment
Must be inquisitive and posses a problem-solving, can do spirit
Extremely proactive
Proficiency in Microsoft Word, Excel and PowerPoint
Must have worked at a multicultural title, worked on a multicultural marketing assignment or demonstrates a great passion for Johnson Publishing Company brands
Team oriented, high energy and enthusiastic contributor with respect for corporate DNA
Impeccable work ethic
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