August Blog Highlights: WordStream's Best of the Month

I’ve said it before, I’ll say it again: August is the Sunday of summer. Although it’s technically still summer until September 22, the end of August pretty much feels like the end of it all – time to trade in late-afternoon cocktails in the sun for hours of homework. (Sorry, the Sunday blues make me forget how old I am.)

Before we all officially go back to school, let’s take a second look (or a first, if you missed them the first time around) at our blog’s top 10 most popular posts of the month:

1. Announcing the AdWords Performance Grader: Find Out How You’re Doing on AdWords and How to Improve for Free – This post introduces our newest free tool. Have you tried it out yet? How does your AdWords performance measure up?
2. Google AdWords Express Review: Is Google Express (AWExpress) Right for Your Small Business? – Tom takes a closer look at Google’s offering for small businesses. Does it make sense for you? Maybe – depends how small your budget is.
3. Google Serves up Huge Mega Jumbo Super Sized Sitelinks in Organic SERPS – If you use Google regularly, you’ve probably noticed the new sitelinks format taking up your whole screen. This makes it extremely difficult to rank above the fold for branded searches.
4. Google Analytics Multi-Channel Funnels: How to Use Multi-Channel Tracking & Attribution – This cool new feature in Analytics gives advertisers a better handle on attribution.
5. R.I.P. Reputation Management – New Huge Google Sitelinks Kills Online Reputation Management Industry? – Larry questions whether the aforementioned sitelinks format change will render ORM providers obsolete.
6. Google AdWords Topic Targeting: What Is AdWords Topic Targeting & When Should You Use It? – Tom examines yet another new AdWords feature, one that allows a less granular approach than keyword targeting.
7. How to Do SEO for Magento eCommerce Software – This guest post shares five tips for better optimizing an e-commerce site using the popular Magento software.
8. Which Ad Won? New PPC Ad Boosts CTR by 52% – BoostCTR’s Ryan Healy illustrates how a more arresting headline and specific benefits led to a much more successful PPC text ad.
9. Learn Google AdWords – Learning AdWords Best Practices from Great Sources – Need to learn AdWords fast and having trouble sorting through the noise? Here are four strong sources for your AdWords education.
10. 5 Low-Budget Ways to Distribute Your Blog Content – I respond to a reader question about how to get more blog readers beyond sharing links on Twitter and LinkedIn.

Image via H. Michael Karshis

This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.

Source: http://www.wordstream.com/blog/ws/2011/08/31/august-highlights

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