Building Buzz: Using Your Offline Persona To Enhance Your Online Brand

From American Express OPEN:

Twitter, Facebook, Yelp, Foursquare—social media can seem overwhelming. In this panel discussion from New York Magazine, culinary industry leaders Francis Lam of Gilt Taste, Zak Pelaccio of Fatty Crab, and Kenny Lao of Rickshaw Dumpling, discuss how they integrate their personalities into their brands’ social media efforts to engage customers.

American Express OPEN offers YourBuzz, a free app that can help you manage your online reputation and connect with customers vi

Source: http://www.openforum.com/idea-hub/topics/marketing/video/building-buzz-using-your-offline-persona-to-enhance-your-online-brand

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