Email Marketing Manager / Webs, Inc. / Silver Spring, MD

Webs, Inc./Silver Spring, MD

Webs, Inc. the world's largest website-building solution is seeking an experienced Email Marketing Manager to drive revenue and customer engagement through our email channel. This position will oversee all the email marketing activities for the Webs Family of Products, including: Webs.com, Pagemodo.com and ContactMe.com. All three brands provide small businesses with web-based business and marketing solutions. This individual will own the email channel from strategic planning to execution through analysis and recommendations.

Responsibilities:
�?� Help drive Webs, Inc. customer acquisition, upgrade and retention strategy by developing a comprehensive email program for multiple brands in the Webs Family of Products.
�?� Develop and manage the email marketing strategy by creating data-driven, dynamic email campaigns.
�?� Develop the theme and draft copy for each email campaign.
�?� Work closely with the Design team to create compelling imagery to support email campaigns.
�?� Code email using templates with your HTML skills.
�?� Oversee QA and end to end testing for emails.
�?� Using our email marketing solution provider, ensure timely email scheduling and delivery.
�?� Track and analyze metrics including CTR, open rates, incremental revenue lift, engagement, and retention.
�?� Analyze results from e-mail marketing campaigns and use insights to inform and develop future strategies.
�?� Formulate testing strategies to determine optimal messaging to meet business objectives with A/B testing.
�?� Maintain and ensure data integrity of emails lists with very fast growing, high volume lists.
�?� Report on email results and status on a weekly basis to management.

Qualifications:
�?� 5 �?? 7 years online marketing-specific experience with a minimum 3 years demonstrated success in email marketing from concept to delivery to analysis.
�?� Demonstrated ability to manage high volume email marketing programs targeting a business audience. Preferably targeted at a small business audience.
�?� Very results driven with exceptional attention to detail. Need to be able to thrive in a fast paced environment.
�?� Need to be able to code out emails using HTML and use Photoshop to edit imagery to create attractive designs.
�?� Required understanding of the detail and knowledge around metrics, specifically A/B testing and ROI analysis
�?� Expert knowledge of email delivery best practices across all major email service providers.
�?� Strong interpersonal and verbal skills with the ability to work with short lead times and tight deadlines.
�?� Superior copy writing skills with the ability to understand technology solutions and translate them into easy to understand messaging.
�?� Knowledge and understanding of email certification and scoring (e.g., ReturnPath)
�?� Preferred experience in working with companies that provide web-based solutions to small businesses and/or self-employed business owners.
�?� Strong computer skills, including proficiency with Microsoft Excel, Word, PowerPoint, Photoshop and HTML
�?� Undergraduate degree in a relevant major such as marketing, communications or advertising.

This position is located at Webs, Inc. headquarters in Silver Spring, Maryland.


Apply To Job

Source: http://jobs.searchenginejournal.com/job/email-marketing-manager-silver-spring-md-webs-inc-9fa37e19cd/?d=1&source=rss_page

clickbank experts copywriting experts internet business link popularity link exchange