From Shira Levine:
To be a relevant business in 2012, you need a web presence. Using the services of an aggregator is a good way to establish a Web storefront for small businesses that can’t afford to develop their own. Many industries have a Web aggregator...
Source: http://www.openforum.com/articles/interview-with-ruchika-ku-mar-of-boutiika-on-web-aggregators
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