The same goes when trying to improve or even just get a grasp on SEO.
Whether you call it looking for efficiencies or trying to get more done with less effort, finding the right tool for your toolbox can make all the difference in the world of getting the job done right and on time.
Here?s a short list of some of the basic SEO tools I use on a daily basis as we work with clients to provide more than just search results. Some of these may be considered more of a knowledge resource than a tool, but you?ll get the idea.
- Evernote ? This has become my sort of ?central base? for collecting information and making notes on tasks that I need to complete. I?ll use Evernote to save articles I want to read later, copy bits of code for website; make lists of tasks I?m currently working on and need completed and even start collecting blog post ideas across a variety of sites. Because I can do each of these things from my computer, my phone, the web and now even my Kindle Fire, the information I need is almost always at my fingertips.
Website: www.evernote.com - Google Analytics ? almost the first thing I work on with any new client is either getting access to their Google Analytics numbers, or getting their own code registered and configured on their website. Getting an idea for what traffic is already coming to your website and what the visitor is doing once they?re there is crucial. Sometimes your best first effort is to just optimize your content and current website to capitalize on the traffic you?re already getting before you try to start attracting new visitors.
Website: https://www.google.com/analytics - Google Webmaster Tools / Bing Webmaster Tools ? going hand-in-hand with Google Analytics is also to get your site claimed and verified on Google Webmaster Tools / Bing Webmaster Tools. If these two core search engines are having problems doing their thing on your site, it would be nice to know why, right? Well, these two websites offer you just that! Problems with your sitemap? What happened to those 400 pages and where are they now? This is the kind of quick hitting information you can use to identify and fix some so-called ?low hanging fruit? on your SEO To Do List.
Website: https://www.google.com/webmasters - Google Alerts ? I would say one of the biggest challenges for most clients I?ve worked with over the last decade and a half is content. Once you?ve got your site optimized, the only reason people are going to keep coming to your site is if you give them something (content!) worth coming for in the first place. Google Alerts can help you find what?s already being said online about the topics (keywords) relevant to you. It also tells you what people may already be saying about you and your brand. There are even some tricks on having Google Alerts notify you when you?re site is being hacked by those wonderful ED drug pushing pornographic gamblers.
Website: http://www.google.com/alerts - TweetDeck ? Sure it can be used as a giant time-suck, but Twitter for me is my own little search engine. TweetDeck helps me manage my accounts and my attention span so I can quickly find content I?m interested in and answers to questions that may arise during my work. If I?m hitting the proverbial ?brick wall? on trying to figure something out, I?ll send a quick Tweet to my followers or perhaps to a couple of specific friends and see if they might have an answer or point me in the right direction. Also, like Google Alerts, I can also let TweetDeck help me ?hear? what other people may be saying about me or my brand via saved searches.
Website: http://www.tweetdeck.com - Raven Tools ? This tool falls into the what-did-I-do-before-I-had-this category. For putting together your own sort of dashboard for things to pay attention to, Raven Tools can?t be beat. They keep adding more functionality and improving what they?ve already had and I can?t keep up with all the great things it can do. Track keywords, monitor websites, assign tasks for follow-up, monitor Google Analytics, your social media outposts and more. It?s all here. If you?re trying to keep your head above water while you?re drowning in SEO, take a look at Raven Tools.
Website: http://www.raventools.com - Microsoft Excel ? If you?re in business, you?ve got to learn how to use Excel. I?ve still got loads of stuff I need to learn on this little tool that?s been around forever, but at its very least it allows me to quickly manage data collected from other sources and manipulate it and review it as needed. I?ve even built a little spreadsheet that lets me quickly build and manage my 301 redirects for those 404 pages that Google Webmaster Tools identifies
Website: http://office.microsoft.com/en-us/excel
By no means is this every tool in my toolbox. Some of these are sharper than others, some are scuffed up from use and don?t seem like much to look at, but they help me get the job done right and on time
Stay tuned, I?ll spend a little more time on each tool and how I use it for some specific tasks. I?ll also introduce some other time-saving tools. Ok, so they may not be as cool as fire, but when it comes to SEO they will be tools you can?t live without.
Have a tool you use on regular basis and can?t live without, I?d love to hear about it. Just let me know in the comments.
Source: http://www.deepripples.com/blog/understanding-basic-seo-tools
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