Acquinity Interactive/Deerfield Beach, FLDescription:
Online Marketing
Senior Online Media Buyer
The Senior Online Media Buyer will join the online marketing team and focus on buying performance based media for the diverse group of Acquinity Interactive online brands including Sweepstakes.com, Political.com, HealthProfessor.com and AmericanCreditReport.com. This person will be a talented professional who combines creativity and marketing with proven analytical and profitable online media buying experience. This position requires a seasoned professional who can develop and test online media campaigns with specific performance based objectives and expand them into high volume/large spend buys. This position requires expert knowledge of online media campaign design, testing, optimization across multiple online channels including display, retargeting, portal (MSN/Yahoo), PPV, and content networks. This position requires an experienced professional who is strictly focused on ROI and not branding; you must be metrics driven. This position requires expertise in analyzing large volumes of campaigns, generating and negotiating key business decisions in a fast-paced, dynamic environment.
Responsibilities:
�?�Help drive the Acquinity online media buying and customer acquisition strategy by developing and managing profitable buys for multiple brands
�?�Leverage creative and marketing knowledge to develop new creative, landing pages, and campaigns for specific brands and publishers
�?�Manage creation and execution of campaigns that deliver against business goals
�?�Drive and optimize key traffic and revenue metrics including CTR and conversions through targeting and creative optimization
�?�Prospect new publisher and media buying opportunities
�?�Manage CPM, CPL, CPA, CPC, and CPV campaigns and review backend performance to ensure specific eCPA and profitability goals
�?�Develop strong relationships with brands to continually test and optimize programs
�?�Work with cross functionally with various departments to develop and advance the online marketing team
Required Experience:
�?�Bachelors Degree required
�?�5 �?? 7 years online marketing-specific experience with a minimum 3 years demonstrated success in performance based online media buying
�?�2+ years of lead generation and/or ecommerce experience
�?�Managed an advertising budget of at least $1M/Month
�?�Demonstrated success in managing high volume media buys for consumer audiences
�?�Results-driven with exceptional detail and knowledge around metrics, specifically A/B, multi-variant testing and ROI analysis
�?�Expert knowledge of top display, retargeting, and online media publishers, networks, DSPs and exchanges including AppNexus, RightMedia, DoubleClick, AdBrite, AdMeld, Rubicon, and OpenX
�?�Knowledge of SEM and SEO optimization is a plus
�?�Can work with creative team to design and optimize new creative solutions in-line with business objectives
�?�Strong analytical abilities
�?�Self-starter with ability to thrive under pressure in a fast paced, changing environment
�?�Expert copy writing and marketing skills to drive desired consumer response
�?�Passion for media buying and online marketing, as well as personal achievement of goals with a drive to succeed
�?�Exceptional communication skills and with a team-first attitude
Required Education:
�?�Bachelors Degree required
Compensation:
Competitive salary commensurate with experience.
Individual & family medical insurance, dental insurance & vision care option
Additional Comments:
Acquinity Interactive is an Equal Opportunity Employer
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