Sunday, July 24, 2011

European Auto Repair Case Summary

Deep Ripples had the opportunity to assist a European auto repair shop.

Discovery
Deep Ripples discovered the client had no organic listings in its vertical market, however was spending more than $3,500 / month on Pay Per Click campaigns.

Goals
The goal of the campaign was to reduce or replace the client’s monthly Pay Per Click budget, increase unique visitors, and achieve organic listings in the search engines.

Solution
Deep Ripples enacted a campaign which built and promoted a new blog for the client’s web site. Targeted social promotion and article promotion was used to point to the client as an authority in its market.

Results

  • Within a 100 day period, incoming call volume (for estimates) tripled.
  • After 6 months, unique visitors per month was up 75%
  • Client achieved 90% first page listings among top keywords and phrases

Source: http://www.deepripples.com/results/european-auto-repair

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