Solid reputation, passionate people and endless opportunities.
That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers - and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.
Risk Control is a dynamic organization responsible for providing risk assessments on behalf of Business Insurance Underwriting and providing products and services to insureds that help reduce risk, prevent loss and save lives. We are seeking a high energy, innovative, polished marketing professional to assist us in promoting our core services to insured customers and their agents.
This person will be responsible for developing and executing the Risk Control marketing strategy including print, web, email and social media. In cooperation with business unit and technical specialist leads, they will manage tactical marketing including collateral and advertising development, electronic campaigns and integration of social media channels into Risk Control communications. Work closely with Risk Control leadership, business units, product managers, field management, communications and Corporate Marketing to implement high quality, effective marketing support.
Primary Duties and Responsibilities
¿ Responsible for development of strategy for customer email program and execution of email campaigns to agents
¿ Execute the interactive marketing strategy including but not limited to: targeting and segmentation, marketing automation, marketing analytics and project management of marketing initiatives
¿ Develop educational and marketing communication campaigns to drive website traffic, product utilization and training attendance
¿ Provide strategic direction for integration of social media into an overall marketing and communications strategy within Risk Control
¿ Lead product rollouts for assigned marketing/communications including development of strategic plan, implementation of task list and communication with all constituents
¿ Perform quantitative analysis of marketing communications programs
¿ Develop and deliver comprehensive project plans and manage them from conception through reporting
¿ Provide copywriting, proofreading and editorial support as needed for communications projects
¿ Provide strategic direction and product support to business partners on email campaigns and other interactive marketing initiatives that involve Risk Control content, as appropriate
¿ Develop marketing and communication strategy for the various audiences served by the department such as policyholders, agents, business partners and internal staff
¿ Interact with Risk Control¿s senior management, field management, technical leads, directors of customer training, internal training, communications, website, and legal to support delivery of their business strategies
¿ Collaborate with Enterprise and BU marketing staff, market research staff and web usability staff to leverage in-house capabilities and coordinate activities to fullest extent
¿ Participates in group design sessions and print/web/email design concepts
¿ Reviews competitor email communications and provides ideas for improving Risk Control email services
Qualifications.
¿ BS degree in marketing, communications or related field, or equivalent experience
¿ Minimum 5 years experience in marketing communications or related field
¿ Initiative, leadership and organizational abilities
¿ Thorough knowledge of and experience in direct marketing channels, including email, tools, procedures, products and methods
¿ Experience using social media as part of an integrated marketing strategy
¿ Demonstrated project management skills and ability to analyze processes
¿ Proven direct response experience in preparation, execution and management of marketing plans
¿ Considerable knowledge of applicable regulatory requirements
¿ Good communication and facilitation skills and the ability to build relationships at multiple levels
OTHER:
Excellent organizational skills needed to manage multiple projects in a fast paced environment
Excellent time management skills
Above average negotiating skills
Ability to work in a team environment
Solid problem solving skills
Financial aptitude
Excellent time management and project management skills
Quantitative Analysis skills
Travelers is an equal opportunity employer. We actively promote a drug-free workplace.
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