Deep Ripples had the opportunity to assist a personal injury firm.
Discovery
Deep Ripples discovered the client had very few organic listings on local or regional search terms, and was doing nothing to improve its position. A new client was valued at $500,000.
Goals
The goal of the campaign was to achieve 1st page listings for the clients’ top 20 keywords. An online conversion goal of one new customer per month (equaling significant revenue for the law firm) was established to guide return on investment.
Solution
Deep Ripples built and promoted a handful of micro sites designed to capture and refer traffic for individual keyword channels. Content development for the micro sites and client blogs provided fresh material for the engines to index. Targeted social and article promotion was used to point to the client as an authority in its market.
Results
- After 6 months, unique visitors per month had increased by 48%
- Client achieved 80% first page listings among top keywords
- New client calls up 70%
The success of the campaign was defined early by search engine visibility and increased business. In addition, the client was pleased to be competitive with companies spending millions of dollars in traditional advertising channels.
Source: http://www.deepripples.com/results/personal-injury-law
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