ABOUT US
Real Goods Solar, a publicly traded company, with a mission of �??lowering the human ecological footprint on Earth,�? has pioneered solar energy and sustainable living for over 33 years. Today we are a national leader in solar installations (www.realgoodssolar.com). Using proven technologies and professional installation practices, we empower our customers to live comfortably with a lower environmental footprint. Our employees are our most valuable asset and our work environment is collaborative and dynamic.
SUMMARY
We are currently seeking a Field Marketing Manager to join one of the largest and most successful solar integrators in the U.S. The ideal candidate will have strong leadership experience in channel marketing, with a focus on managing a diverse, outbound sales workforce, primarily in direct house-to-house canvassing.
The Field Marketing Manager will develop and implement door-to-door Residential Channel strategies to drive solar lead generation activities. This individual will interface extensively with Real Good Solar's internal sales and field marketing teams to help meet established revenue and profitability goals. S/he will manage regional marketing staff to improve the effectiveness and profitability of our door-to-door strategies, creating best-in-class marketing strategies to drive sales.
DUTIES AND RESPONSIBILITIES
�?� Effectively lead and manage a coordinated execution of various D2D relationships and campaigns to drive sales and achieve revenue/margin goals
�?� Develop and manage various promotions and incentives to increase leads and generate enthusiasm for residential solar installations
�?� Manage D2D canvassing strategy & sales staff training
�?� Develop and manage reporting metrics. Monitor channel performance against established metrics.
�?� Closely manage budget and control costs
�?� Research potential customers using available information, referrals, industry experience and contacts
�?� Monitor industry trends and quickly adapt strategy to changing market conditions
�?� Position and differentiate Real Good's capabilities relative to market requirements and competitor offerings
KEY SKILLS AND ATTRIBUTES
�?� Excellent consultative selling skills with ability to expand customer understanding of the benefits of Real Goods solar services versus competition
�?� Strong understanding and enthusiasm for solar technology
�?� Focus on key business drivers: leverage resources, resolve issues, mitigate risks and focus on shareholder value
�?� Can influence others through teamwork and collaboration
�?� Outgoing personality with contagious drive to succeed
�?� Proactive leader who operates well with little supervision
�?� Resolves problems and overcomes barriers
�?� Ability to take ownership; non-bureaucratic and results oriented
QUALIFICATIONS
�?� BA/BS degree
�?� 5-7 YEARS SOLID TRACK RECORD OF DRIVING LEAD GENERATIONS THROUGH D2D CAMPAIGNS
�?� Exceptional organizational skills with focus on tracking and reporting results
�?� Can work a flexible schedule and travel on short notice
�?� Focus on continuous improvement and finding better ways of doing things
�?� Excellent presentation and communication skills
�?� Strong networking ability
�?� High energy
�?� Experience working in a fast-paced and highly collaborative environment
�?� Highly analytical
�?� Detail-oriented and ability to multi-task on competing priorities.
COMPENSATION & BENEFITS
The package consists of a salary plus commission and comprehensive benefits including medical, dental, vision, disability, 401(k), PTO and alternative therapies (acupuncture, chiropractic and massage).
TO APPLY FOR THIS POSITION:
Please submit your resume and a cover letter via email and put �??Field Marketing Manager�? in the subject of your email.
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