Over the last couple of years, I have invested a lot of time and money into developing the processes that make a great SEO company. Fundemental to these processes are accurate, reliable tools. The amount of money we've spent on SEO software that just didn't work out ranges in the thousands, and the amount of money spent learning to use said software that (eventually) didn't work out ranges in the tens of thousands. By no means am I claiming that our list of best SEO tools is comprehensive, or even that these are the right tools for another agency. These are simply the tools that have either withstood the test of time, or have met a specific, sophisticated set of needs.
Market Samurai
Query Google for “Keyword Research Tool” and you’ll get more than 6 million results. For those of us who have spent countless hours digging through data from google, wordtracker and the rest, the bad news is there is no perfect tool. The good news is that Noble Samurai has developed one of the best tools I’ve used to date. Market Samurai pulls data from a variety of google data sources, as well as commercial data from Microsoft ad center. Add in keyword filters, competitive analysis, and estimates on SEO traffic volumes and values, this has become one of our frontline tools for every project.
Get Clicky
Google Analytics are great, and is probably the most used traffic-tracking tool on the web. But sooner or later you’ll want to know more about your users. That’s where Clicky comes in. Among all the great real-time data and custom reporting, Clicky allows you to track individual visitors, either unique or repeat. For agencies, there is multiple account management and even white labeling a user portal on your own subdomain! Add to that download, video and social media tracking, this is the best analytics solution we’ve found to date. You can register a single domain for free, but you’ll want to upgrade to Pro for access to the auto-reports and advanced segmentation.
Sheer SEO
To be honest, until recently I hadn't heard of Sheer SEO. During our introductory phase with Get Clicky we came across an integrated ranking feature that looked promising. Turns out Sheer SEO is a great web-based SEO app for tracking rankings, backlink volume, social media, etc. It even has a “Backlinks Watchdog” to ping your most valuable inbound links and notify you if they get broken or removed. As I mentioned, our favorite feature is the Clicky integration. Not only can you track and report rankings within the Clicky dashboard, it also reports the visitors through your ranked terms and allows you to review their pathing on an indvidual level. The combination of Clicky and Sheer make for the most awesome analytic tool we’ve ever worked with.
SEOMoz
SEOMoz doesn’t deserve to be on this list for two reasons: (1) If you’ve been involved in SEO for more than a week, then you have heard about the Wizards@Moz, and (2) They don’t actually offer a tool - they offer a whole suite of web-based tools that are second-to-none. Over the last 6 years SEOMoz has developed a stellar reputation for educating and arming search engine optimizers and marketers. Having used their Pro toolset for over a year now, and having attended my first Advanced Training in August 2010, I can say that at least a few of the successes we’ve had (and many of the mistakes we’ve avoided) are due in part to the great community and resources at SEOMoz.org.
Source: http://www.deepripples.com/blog/the-best-seo-tools-you-havent-used-yet
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