ESSENTIAL PURPOSE OF THIS POSITION
The Web/Mobile Producer and SEO Specialist is responsible for ensuring that the home pages of MLive.com reflect the best content available in all markets and that they are in synch with audience interest. This person also has primary responsibility for ensuring that all content produced across our markets adheres to best practices for SEO. As part of this function, this person is also charged with developing training materials for the local markets and conducting periodic training sessions with content producers to ensure they are aware of and following the latest best practices. The Web/Mobile Producer and SEO Specialist leverages content and audience metrics to inform website updates and track trends relative to SEO and communicate them in a timely fashion to local markets to allow for quick execution.
REQUIRED EDUCATION, EXPERIENCE AND SKILLS
Bachelor's degree in Journalism or Communications or related field requiredMinimum of 1 - 2 years of journalism experience with a proven ability in reporting and writing requiredProven experience building, maintaining and engaging an active audienceAbility to work independently under deadline pressure and prioritize tasks Demonstrated writing and organizational skillsSolid understanding of the news industry and local marketsMastery of search engine optimization practices and familiarity with Google trends, insights and other SEO and SEM toolsExperience with using social media to source and promote content a plusProven experience with basic HTML or equivalent web language
ESSENTIAL DUTIES AND RESPONSIBILITIES
Duties and Responsibilities, work schedules and/or location may change based on evolving business needs1. Continuously monitor the flow of content from markets and proactively highlight the strongest content in appropriate content areas, writing accurate, clean and engaging tease to the content.2. Coordinate with the Advance Digital night/weekend desk to plan updates to home page elements and other needs as assigned during off hours.3. Learn and leverage best practices for SEO to boost referrals from search engines to mlive.com. Champion those best practices within the local markets and provide training as needed on a continuing basis.4. Proactively monitor search trends and translate data into actionable feedback for the local markets. Collaborate closely with the Content Data Analyst, Performance Data Analyst and Developmental Specialist to track content trends related to search and develop benchmarks for success in the local markets.5. Ensure that mobile sites and apps reflect best experience for users and seek opportunities to shape content for the mobile platform.
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS General Office Environment. Extensive computer use required. Flexible hours required.
The Company is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, or any other category protected under federal, state or local law.
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