Thursday, January 26, 2012

How to Build a Strong Brand

How to Build a Strong Brand

From Shira Levine:

Demystifying some of the glamour behind the Singapore Airlines philosophy as a business can be a useful lesson for small businesses desiring to corner a segment of the niche luxury market with their product or service. To ask an almost...

Source: http://www.openforum.com/articles/lessons-from-singapore-airlines-on-branding-a-small-business-guide

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