Senior SEO Specialist
The Motley Fool is looking for a proven search engine optimization specialist to help educate, amuse, and enrich investors around the world. The ideal candidate has a demonstrable track record of SEO success, a passion for the Fool's mission, and the ability to work with multiple stakeholders across the company. He/she must also have a long-term vision for site optimization; an affinity for early 1990s sitcoms also a plus.
The SEO specialist will be expected to map out and execute an organic-traffic strategy for The Motley Fool's flagship website, Fool.com, where we publish hundreds of articles and blog posts every day. This position will work closely with editorial, technology, and business analytics teams.
Primary responsibilities include:
· Develop a roadmap and set SEO priorities.
· Identify ways to optimize search and organic traffic within existing editorial framework.
· Work with editorial and technology teams to implement new SEO strategies.
· Work with writing team to help them make their content more SEO-friendly.
· Examine content management systems to increase their search effectiveness.
· Help our managing editor knock off a magician-for-hire as the top ranking when he Googles his own name.
Note: We're not trying to trick search engines. We want a long-term thinker who will optimize our site in the right way.
Job requirements
· Five years of experience in SEO or SEM.
· Bachelor's degree or equivalent education in new media or liberal arts; may be substituted for equivalent experience.
· Some experience with investing.
· Familiarity with site analytics tools.
· Knowledge of search engine trends and algorithms.
· Ability to collaborate with multiple stakeholders across the company.
· Advanced working knowledge of Microsoft Excel.
· Passion for The Motley Fool's vision and mission.
· Extreme attention to detail.
· Strong work ethic.
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