From Courtney Rubin:
The all-caps e-mail came two days before New Year's, right in the middle of the holiday rush: "URGENT! NEED CAKE FOR LEBRON JAMES BIRTHDAY THAT WILL BE HOSTED AT THE SHELBORNE HOTEL BY DWADE, GAB UNION AND HEAT TEAMMATES." (That would LeBron...
Source: http://www.openforum.com/articles/what-is-a-celebrity-endorsement-worth-to-you
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