Saturday, February 4, 2012

The Single Most Powerful Word in Marketing

The Single Most Powerful Word in Marketing

From KEVIN KRUSE:

Can a single word generate a 7x increase in sales in one year? It was in 2004 when I met a pharmaceutical brand director (I’ll call him Dave) who was credited with turning around the sales of a new cholesterol drug. His company had...

Source: http://www.openforum.com/articles/the-single-most-powerful-word-in-marketing

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