From Todd Wasserman:
You don't have to be in the market for a Super Bowl ad to learn who the world's biggest marketers are. In fact, as a quick visit to Facebook illustrates, social media has a leveling effect: Whether you're Coca-Cola or Jones Soda, your Facebook...
Source: http://www.openforum.com/articles/5-clever-social-media-campaigns-to-learn-from
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